Photo Credit: Getty Images An article by Mike Broom LinkedIn profile There has been a paradigm shift in society in terms of how people want to be classified according to their own perception of their life choices. How people feel about their life and themselves is important in marketing, and therefore in marketing research. There are...Continue Reading

There is a new phenomenon looming amongst the youth of South Africa, enter #VaxxedAndMasked, with the governments attempts to try and vaccinate the nation millennials use social media as a broadcasting avenue to showcase their vaccination process, what this does is inherently help with developing a herd mentality in influencing their cohorts to jump on...Continue Reading

Thanks to the president of the republic; gyms are open. You would assume that rent paid means the literal sense of the phrase, however on the social media streets the urban dictionary would have to your friend if you were to make sense of what the conversation is centered around. Keeping fit during an era...Continue Reading

Let us face it, in society we will also ways have classisms. From the minute someone lays their eyes on you perception forms and grading from a class perspective takes place. We all do it whether we are conscious about it or not but that how it goes. Then we find the mr/mrs beter koffee(...Continue Reading

Masquerading is unfortunately the order of the day. We no longer allowed to wear  our hearts  on our sleeves or rather there is an unspoken societal  rule to not express how you really feel deep down. If we are to be particular the black South African community is bleeding inside of depression and anxiety at...Continue Reading

There is a phenomenon lurking in Mzansi where we happen to find ourselves foraging for escapism in clubbing as young people of this nation. In spite of the pandemic almost shutting down our valid dreams to make a mark in this thing called life, there is no other “inexpensive” way to escape reality. If we...Continue Reading

Each and every Monday under the South African sky the people lament the saying “ngibuyekile” meaning in its literal sense “I have left it” when we grammatically make sense of this it means: I have left alcohol. This phrase seems to have replaced the ubiquitously know term – babalaz (hangover). Monday is a laborious day...Continue Reading

Let talk frankly gents! An open letter to my African brother… Now, I know we don’t subscribe to any and everything as black African men, it will take a lot of convincing for us to jump on any bandwagon. This is not the doing or making of our own but we have been dealt a...Continue Reading

The natural hair movement is focused on African Ancestry and has since expanded in the last couple of years and will continue to expand as more individuals are embracing their crowns that come in different sizes and textures. The topic becomes tricky as natural hair is deemed as a trend which is a part of...Continue Reading

South Africa – On the brink summer and at the beginning of the flowery season where hay fever is the order of the day summer bodies will come out and play. In yester years showing any kind of flesh would be deemed a violation of societal code of conduct, however with the globalization spreading her...Continue Reading