By

Mogorosi Mashilo
The last stretch before payday. It is a challenging process for the mass market to manage and stretch their salary to last them until they receive their next salary every month, because it is too little or they lack financial discipline. Enter mampara week the last week before payday, a week filled a lot of...
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What is Ekhaya? Most black youth from townships, small towns and rural areas move to different South African cities to find professional work. Ekhaya is the term, which refers to where one was born and from where one comes. Many young black people are having more traveling experiences than ever before. At first, one travelled...
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The township has long been seen as the residential or geographic habitat for the middle to lower income earners. In fact it has gone as far as the level of education and modernism to be significantly low in the township. Yes to an extent some of this still proves true, however there has been a...
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Ama 2000 are the trend setters of the new decade into 2020. This is the generation born after the year 2000 and are growing to be more and influential with the power of social media backing them up. Today’s youth has become closer and engage with each other more than ever before given the connectivity...
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Photo Credit: Getty Images An article by Mike Broom LinkedIn profile There has been a paradigm shift in society in terms of how people want to be classified according to their own perception of their life choices. How people feel about their life and themselves is important in marketing, and therefore in marketing research. There are...
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Mampara is a South Africa slang word used to denote that someone is a buffoon or a simple nitwit. It is a challenging process for the mass market to manage and stretch their salary to last them until they receive their next salary every month, because it is too little or they lack financial discipline....
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The long South African lock down and restrictions have seen many people limiting their movements whether through working at home and socializing face to face much less than they did before. It takes a while for people to change behaviour especially shopping and consumer habits, however the long lockdowns and restrictions due to COVID 19...
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TrendER has partnered with some of the best Nueroscientists to bring you the best service in Nueroscience to understanding your consumers’ emotional reactions to your brands and marketing communication. View our Nueroscientist profiles “Tacit tech is a product of ID Guardian, a biometric research company founded in London in 2013. We are a group of...
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Download your free copy We unearth some of the common behaviours and trends that are the drive behind how the mass market spend and their relationship with their money.
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Regardless of age or success every black person knows exactly what to not do in their mother’s house. The Nguni saying is prevalent in African homes when the parents are feed up with their children’s behavior in their households. Now, the hierarchy of the African home dictates that you will listen to what your parents...
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