Gabrielle Mixon - TrendER Insights

People want diversity and freedom of choice

Youthphoria

by Gabrielle Mixon - July 16, 2018July 16, 2018

People want more than ever to be able to choose who they connect with, regardless of different skin colour or religion and any other discriminating factor for that matter. 94

South Africa on the map

Youthphoria

by Gabrielle Mixon - July 13, 2018July 11, 2018

We live in a third world country, life’s challenging. One thing is for sure though, African people know how to make the most of what they have. The world is

South Africa: festivals on the rise

Youthphoria

by Gabrielle Mixon - July 11, 2018July 11, 2018

People have a growing desire to attend festivals. The challenge for businesses is finding new ways to interest these people at these festivals. Music festivals can become redundant, especially annual

Generation Empathy

Mass Market

by Gabrielle Mixon - July 9, 2018July 2, 2018

The sole purpose of your business is to make a profit. Yet from the consumer’s point of view they are growing tired of other people and even businesses that just

Women: no more playing nice

Mass Market

by Gabrielle Mixon - July 6, 2018July 9, 2018

Women are often seen as the ‘nicer’ sex. However in these more recent times, we are seeing how they are valuing ambition more highly. After all considering the lack of

Male grooming: to shave or not to?

Hair & Beauty

by Gabrielle Mixon - July 4, 2018July 6, 2018

In such beard-appreciating times, there has to be effort made to make shaving great again. Especially when there isn’t a lot of education around shaving. Leaving men with bumps, rashes

Little Garden

Health & Wellness

by Gabrielle Mixon - July 2, 2018July 2, 2018

We come from a heritage of being connected to the earth and its resources. People look to plants and the earth for healing and serenity. Taking care and nurturing it

Young people are getting loud

Youthphoria

by Gabrielle Mixon - June 26, 2018June 27, 2018

People come from a heritage that insists children must keep quiet and listen to their elders. Traditionally, story-telling plays a huge role in identity. Sharing and passing on knowledge down

Sustainable fashion

Fashion

by Gabrielle Mixon - June 21, 2018June 20, 2018

People have been accustomed to traditional clothing. Sometimes this means attire that respects religious customs and values, other times traditional just means jeans and a t-shirt. The truth is that

Teens: compassionate and entrepreneurial

Youthphoria

by Gabrielle Mixon - June 19, 2018June 20, 2018

People being clearly identified by clothing is over. For example, a ‘nerd’ can be super stylish and actually look like a punk rocker. People are becoming less interested in defining

The youth is fashion

Fashion

by Gabrielle Mixon - June 14, 2018June 15, 2018

I think it’s possible that we have one of the most fun youth cultures in the world. It is crazy, liberal and filled with attitude. Music, both local and international, is