The independence and voice of women in South Africa is on the rise.  The hashtag #metoo set fire trails across all social platforms, with more women finally talking about their traumatic experiences. However if the future really is female as consumers have expressed, it’s going to take further speaking out to make real impactful changes...Continue Reading

As South African’s we have grown up or around the value of uBuntu. As our country has modernized and grown even more comfortable with westernized values there is a strong feeling of isolation amongst people. Downcast feelings are heightened when one feels alone. Getting together with others who have a shared value overcomes feelings of...Continue Reading

Cell phone photographs are always popular however there are other ways to immortalize enjoyable moments or experiences. For instance writing something down aids the memory. The consumer endeavours to write down things of importance or that which they don’t want to forget. Considering this, it could be a good opportunity for brands to encourage consumers to...Continue Reading

South Africans are more and more adopting retail opportunities from other global markets and turning these opportunities to celebrate and shop unofficially. Popularity of retail opportunities such as “Black Friday” has seen more South Africans seek for retail sales, in a context that was not originally an official South African custom. South African consumers are no...Continue Reading

I heard a consumer speaking affectionately of her husband and how they get along, calling him ‘my person’. ‘My person’ being that person in the vastness of humans in the world who just gets you. Relating to each other with ease. As a brand essentially the consumer should be treated as ‘your person’. However as...Continue Reading

Having visited 2 foreign countries recently I personally realized the importance of speaking other languages. In a globalized world where English is becoming more important we are also living in a world where travelling abroad is more valued. Especially among young people. Even if it is within their own country they are placing much value...Continue Reading

In our market the mall still plays an important purpose in many consumers lives but just because it plays its purpose doesn’t mean the consumer is keen on going to it. The occasion of going to the mall is filled with much less excitement than before. Consumers are exposed to so many events and exciting...Continue Reading

With the high level of competition various industries are facing challenges from the smaller competitors who may have less resources, capital and personnel but are paying attention to smaller details that matter to the consumer. While these smaller players may not be eating greatly into the bigger players market share, they do capture the hearts...Continue Reading

Banking queues, cell phone queries and even the thought of buying medication is such a schlep. Can these things at least be made some what enjoyable? No one eagerly wants to do any of these things. They are activities that take up time and money which is so valuable to consumers. All the consumer has...Continue Reading

Intense protesting has been seen on the streets, people take part in marches for everyone to see. However there are other ways of campaigning and it is happening all around us. People are coming together, adding fuel to one another’s fire so that real change can begin to happen. There is a unity of people...Continue Reading