I seek to observe the fashion industry and do research that either denies or reinforces what is happening. Lately I see blue, lots of it. I think it is reflecting the times in quite a meaningful way. I have noticed that the consumer is wearing the colour more and is increasingly being attracted to scenery...Continue Reading

In one of the most liberal parts of the world, Hollywood, female actresses still earn less than male actors. Hollywood lives by an entirely different set of rules to South Africa. They are more liberal in their thinking. However in both places the standard is the same – women earn less. This shows that regardless of...Continue Reading

Many enjoy a hearty meal portion every now and then. Especially on special occasions. It’s for that very reason that the consumer’s meals become more moderately sized when it isn’t a special occasion. The consumer’s appetite is becoming more moderate. They are watching what they eat and how much they eat. Smaller plates allow the...Continue Reading

Normally the order is: body and soul. Working out and eating right should make one feel good and happy. Scientifically, those feel good endorphins released when you exercise instantly boost your mood. In addition to this it’s a fact that a more toned physique makes you looks better. Therefore when you look good, you feel good....Continue Reading

Through digital progression people are able to express emotions easily. It sometimes takes literally one emoticon. The ease of expressing oneself through a simple symbol has become common. Especially on social media. Sometimes people don’t know what to say but they know which emoticon to use. If used intentionally that single emoticon can express volumes....Continue Reading

Nature is inspiring many industries. People are eating more natural foods, wearing their hair natural, wearing no make-up and increasingly looking for escapes nearer-to-nature. Nature is having an impact on how consumer express themselves, where they go, what they eat, wear and how they present themselves to the world.     People believe that using...Continue Reading

The cellphone or iPad/tablet (in some cases) is a part of the consumer. It contains their connections, loved ones, their special moments, inspirations and aspirations. It is a treasure that holds what they will one day have and is basically a tool to live out their dreams. Considering this attachment to digital there has been a...Continue Reading

Gender equality. Race equality. Human dignity. It is our Constitutional Right. Through fashion, a highly expressive form we use from day to day. Providing the perfect fabric to stand for this right. While this is a right, it is not always adhered to in transformational ways. However Sexism still exists. Consider the pay gap between men...Continue Reading

Africa is a creative continent. It is a quality we can own through fashion, art and music to take our local designs, creations and sounds to the world. Glocal. The mix between global and local. While many people are comfortable and supportive in going 100% local. While trusting brands within our country to supply them...Continue Reading

A consumer wants to leave a piece of themselves in a place, especially if it’s a unique place, often somewhere they don’t see everyday. You still find that young people like writing all sorts of things behind bathroom doors while some prefer to engrave their names on rocks, trees or write on desks. These things...Continue Reading