This is the age of the ‘digital natives’. We are living in a time where people are more connected and within keystrokes of one another. This has seen online retail begin to take centre stage. More consumers are finding themselves engaged online and more comfortable with online interaction, especially transactions with reputable brands. The statistics:...Continue Reading
People want more than ever to be able to choose who they connect with, regardless of different skin colour or religion and any other discriminating factor for that matter. 94 kids are born frees, if there’s anything we understand about them is that unless circumstances were different. Their parents or elders who weren’t ‘born free’...Continue Reading
People come from a heritage that insists children must keep quiet and listen to their elders. Traditionally, story-telling plays a huge role in identity. Sharing and passing on knowledge down to others. This information that influences identity it typically patriarchal. Coming from elder male figures who teach those younger about who they are and about...Continue Reading
Taken from the 2018 Africa Trends Report Social media networks such as Instagram, Facebook and WhatsApp have introduced another element to conversations on their platforms which is; status update. Status updates have become the new form of communication because they only last for a limited period of time. It makes it harder to track conversations...Continue Reading
The South Africa online retail makes up 1% of total retail in the country with a growth of over 20% year on year since 2015 according to Bratt (2018). Takealot.com, Apple, Pick n Pay, and Woolworths dominate the South African online retail space with a combined 25.8% market share according to Bratt (2018). This tells...Continue Reading
The year is finally coming to the end and no one is more eager than our local Stokvel members for these final weeks of the year. This is because the end of the year means it is that time when Stokvels share the contributions that has been collected throughout the year, as a bulk...Continue Reading
Cell phone photographs are always popular however there are other ways to immortalize enjoyable moments or experiences. For instance writing something down aids the memory. The consumer endeavours to write down things of importance or that which they don’t want to forget. Considering this, it could be a good opportunity for brands to encourage consumers to...Continue Reading
Promotional clothes and accessories have been seen as uncool but it’s made it’s way into the consumer’s fashion choices. The way in which it has done this has been through creative twists by big fashion retailers and fashion entrepreneurs alike. Brands like Castle, Coca Cola and Red Bull have made wearable products that bear their...Continue Reading
The insight of transcendence in this context may or may not have a spiritual element depending on the person trying to attain it and to each his own. It is what people and funnily enough many young people are trying to attain. Transcendence can seem unobtainable but it is being attained in small ways. It’s...Continue Reading
The latest surge of co-ordinated items make it effortless for consumers to dress up for a day or night out. Matching tops and bottoms have not only been seen at several fashion retailers but also by fashion start-ups and on people that take particular pride in getting dressed up and looking stylish. Having looks...Continue Reading
