Free monthly trend report download: The August/September edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it...Continue Reading

It is summer in the Northern hemisphere. An attractive time for South African’s to go out and tour much warmer parts of the world especially Europe. Travel is the opportunity to change perceptions of what South Africa is like. From a South African consumers perspective, it provides the opportunity for people to compare their quality of...Continue Reading

In the recent past, you where either considered an outside or indoor fitness person. With indoor fitness mainly associated with regular big brand gyms, where one gained a gym membership to have access to the fitness machinery provided in these facilities. For the mass market and society it meant two things: 1) Less access to...Continue Reading

In the past, career choices have been so limited. Few ever achieved their wildest dreams when it comes to career path. People are vastly stuck in jobs they hate. While it can be unavoidable, in their free time they still encourage themselves to do things that they really enjoy – if the job they dislike...Continue Reading

The joys of having the means to buy all that you desire. It most often requires a bigger bag. The consumer’s bag holds all the things they hold dear or necessary. In essence while the consumer’s bag may be small, large or anything in between it is about the attitude attached to these accessories. Or the...Continue Reading

Much of the Braamfontein (Braam) youth come from homes with traditional values. When they leave their homes they are their own person and you would have no idea that they were raised with such traditional values. These values even extend onto fashion and how they were supposed to present themselves. It is quite apparent that...Continue Reading

You must know people that made the big move to Joburg this year. Moving is big. It’s brave. There is a confidence about anyone who takes the leap into the oceanless, stressful and fast city that is Johannesburg. Confidence is a must in the city to survive and thrive here. The city isn’t for everyone...Continue Reading

Two places that should come to mind when you say ‘creative cities’ are Durban and Cape Town. Perhaps it’s the sea water that gives a calm, creative edge that develops some of the most creative individuals in South Africa. However, the sea water isn’t enough to keep all these creatives put. These are often the...Continue Reading

Yeezy’s season 3 (Kanye West’s clothing collection) isn’t his most recent collection, however the finishes that were seen in it are very current. These finishes were rough around the edges but they work, especially amongst young people. Often people give away items with holes in it but the youth are increasingly wearing clothes that would...Continue Reading

Having eaten at Burger King recently I noticed how consumers take full advantage of the bottomless soft drinks offering. I mean how nice! I myself had a “feel good” perception towards the generosity in their offering and eagerly filled up just one more time before leaving the fast food restaurant. I walked out feeling really...Continue Reading