Research: 1) Target market identification 2) Development of survey questions 3) Field research: face-to-face interviews, telephonic interviews, focus groups, online research and field observations. Digestion: This phase involves the collection of all research data for analysis. In the digestion phase our trend analysts scrutinize all the information received in order to export the data into...Continue Reading

Keeping you up to date with the latest work from South African advertising agencies and brands. We post work that is creating a lot of talkability amongst South African consumers to bring you insights on opinions and views about your campaigns. As well as how consumers have adapted some advertising campaigns to become a part...Continue Reading

TrendER looks at creative works and campaigns developed in other markets which are making a buzz globally to help you keep up to date with what is trending outside of South Africa.Continue Reading

Uncovering consumer insights behind the latest fashion trends as well as consumers’ views and opinions about the fashion retail industry. What does beauty means to them and what are the key drivers behind looking beautiful. Everything from hair care to make up preference.Continue Reading