The cellphone or iPad/tablet (in some cases) is a part of the consumer. It contains their connections, loved ones, their special moments, inspirations and aspirations. It is a treasure that holds what they will one day have and is basically a tool to live out their dreams. Considering this attachment to digital there has been a...Continue Reading
Gender equality. Race equality. Human dignity. It is our Constitutional Right. Through fashion, a highly expressive form we use from day to day. Providing the perfect fabric to stand for this right. While this is a right, it is not always adhered to in transformational ways. However Sexism still exists. Consider the pay gap between men...Continue Reading
Africa is a creative continent. It is a quality we can own through fashion, art and music to take our local designs, creations and sounds to the world. Glocal. The mix between global and local. While many people are comfortable and supportive in going 100% local. While trusting brands within our country to supply them...Continue Reading
A consumer wants to leave a piece of themselves in a place, especially if it’s a unique place, often somewhere they don’t see everyday. You still find that young people like writing all sorts of things behind bathroom doors while some prefer to engrave their names on rocks, trees or write on desks. These things...Continue Reading
Free March trend report download: The Design Indaba edition. This month our TrendER Insight’s analysts attended the Design Indaba conference in Cape Town. Bringing you the best of creative innovation and insights showcased from around the world. At the end of each month, expect our trend analysts to compile a highlight of trends uncovered in...Continue Reading
Consumer’s want some colour in their lives. When they go to Cape Town it’s a must to visit the colourful residential area of Bo-Kaap. Colour can stimulate very positive feelings and when a consumer is surrounded by bright colours they almost immediately feel uplifted. This month we at TrendER went to see what all the...Continue Reading
It’s hard to imagine life without music. It can give a party life, make someone happy, uplifted or even feel in love. There is music for every situation. When someone is in a bad mood, especially a young person, music becomes their escape, instantly putting them in a better mood. If music can transform moods...Continue Reading
Millennials are ok with the impermanence of things. They have realized just how fleeting moments are and before an experience is over they’re onto the next one. No wander SnapChat is their favourite app next to Instagram. SnapChat deletes photos and videos after 24 hours and messages almost immediately after it is read. They are so comfortable...Continue Reading
The flatform adds a few cm’s more to shoes and it is being translated onto all styles of shoes at the moment. Sneakers, espadrilles, sandals and loafers to specifically name some shoe styles. So why are consumers attracted to the flatform? It instantly adds a fashion statement to casual shoes. With the consumer in South...Continue Reading
Consumers are wearing what is happening in their minds. Today you will meet women who are extremely comfortable with their masculine side and who often sport some items that you would think are for a guy. On the other hand you’ll meet super feminists who choose strongly to not wear a bra. The mindset of the youth has changed drastically...Continue Reading
