“Taxi Ranks: South Africa’s Largest Consumer Marketplace,” where you can explore how commuters engage with brands, retailers, informal traders and media during their journeys.Taxi ranks are rarely thought of as marketplaces. They are commonly viewed as transport interchanges—places where commuters board taxis and continue their journeys. Yet beneath this functional purpose lies one of South...Continue Reading

Our exploration of cultural relevance focused on two key dimensions that are shaping modern South African consumer culture: youth culture and mass market culture. While culture has many layers, these two areas emerged as the strongest indicators of how consumer behaviour, communication, and brand perceptions are evolving.The first dimension is youth culture, arguably the fastest-evolving...Continue Reading

Mogorosi Mashilo, Founder and Director of TrendER, was invited as a panel expert on CNBC Africa’s Marketing, Media & Money programme to discuss Business Insights on Loyalty Programmes. During the discussion, he shared strategic perspectives on how loyalty programmes have evolved beyond simple rewards mechanisms into powerful business tools that influence consumer behaviour, strengthen customer...Continue Reading

In recent years, many focus groups shifted from in-person sessions to online formats, driven first by the realities of the COVID-19 pandemic and later by the convenience that virtual research offers. Online groups have undoubtedly made research more accessible, efficient, and easier to coordinate. Yet despite these advantages, nothing can fully replace the human element...Continue Reading