The fashion when it comes to clothing right now is: wear whatever you want. People are feeling the freedom to mix pieces inspired from different decades into one stylish look. People are creating their own voice in fashion. The 90’s and the 70’s for example, can exist in one look. People’s taste when it comes...Continue Reading

Beauty is known to be associated with intense ideals that undermine the normal imperfections most skin goes through. Being the discriminator of what’s acceptable, from what’s not. Driving people crazy. With people still experiencing these natural imperfections there is less obsession about doing away with them. More people are approaching them with more openness and...Continue Reading

When you think of the 90s you think of arcade games. Arcade games that were fun, bold, colourful and bright. Making audacious sounds and glowing with lights. The 90s were undeniably a fun time. The closing of a century and the celebration of the beginning of a new one. It was a time of alternative...Continue Reading

Fashion items in South Africa are increasingly being sold in social settings. Not because that is where the most money is made but because, it is the ideal environment in which to showcase a brand and make a connection. Social experiences bring people together. Market culture is favorable because people have the versatility to shop,...Continue Reading

Clothing styles have been changing at a rapid pace. Just like clothing, hair isn’t staying the same. People have held many reservations towards hair but no longer, is it just seen as a crown that needs to be maintained. Now it’s a crown that is synonymous with change. It’s becoming more about expression and transformation....Continue Reading

We are living in a time of community creation and fostering togetherness. Women are typically the leaders of this movement. By nature, being more nurturing. Community is not just a desire, it’s a need that is directly linked to loyalty. If there’s no sense of community then they are most likely to leave. In society...Continue Reading

Everywhere we are seeing bolder fashion choices. People are going out more, seeing more, screenshotting more and so their taste in fashion is evolving. This is resulting in putting looks together that stand out in a sea of fashion-forward individuals. If we look at this more closely we will understand that the above-mentioned influences are...Continue Reading

Adding ‘worry’ to the end of the month name was a clear expression of people’s anxious thoughts toward money. While the new year may be a time of struggling finances and sacrifices, people’s drive and ambition to get things moving forward is increasing. People succeed by hustling. The worry, however, has not seized in people’s...Continue Reading

In December food is consumed excessively by most people. Partying done more than usual and alcohol, well no one needs to tell you. Beyond this, social media has been consumed excessively. It is addictive. Almost like a reflex for most people. In 2018, it’s resulting in people tapping out and saying they need moderation when...Continue Reading

Feminism is one of the biggest movements happening at the moment. Firstly, it’s a fight for equality and more importantly a continuous change of perception of what it means to be a woman. It’s a movement that empowers women to push the boundaries, find strength and freedom. It has its influence on fashion as a...Continue Reading