We are living in a time of community creation and fostering togetherness. Women are typically the leaders of this movement. By nature, being more nurturing. Community is not just a desire, it’s a need that is directly linked to loyalty. If there’s no sense of community then they are most likely to leave. In society...Continue Reading

Everywhere we are seeing bolder fashion choices. People are going out more, seeing more, screenshotting more and so their taste in fashion is evolving. This is resulting in putting looks together that stand out in a sea of fashion-forward individuals. If we look at this more closely we will understand that the above-mentioned influences are...Continue Reading

Adding ‘worry’ to the end of the month name was a clear expression of people’s anxious thoughts toward money. While the new year may be a time of struggling finances and sacrifices, people’s drive and ambition to get things moving forward is increasing. People succeed by hustling. The worry, however, has not seized in people’s...Continue Reading

In December food is consumed excessively by most people. Partying done more than usual and alcohol, well no one needs to tell you. Beyond this, social media has been consumed excessively. It is addictive. Almost like a reflex for most people. In 2018, it’s resulting in people tapping out and saying they need moderation when...Continue Reading

Feminism is one of the biggest movements happening at the moment. Firstly, it’s a fight for equality and more importantly a continuous change of perception of what it means to be a woman. It’s a movement that empowers women to push the boundaries, find strength and freedom. It has its influence on fashion as a...Continue Reading

Menstruation, something most men just don’t understand. Mostly because it’s a taboo subject that women have been conditioned to keep hush about or felt embarrassed. Creatively, 2017 saw thought leaders attempting to overcome the touchiness people feel about periods. A step in the right direction to address this wide spread issue. Women face many problems...Continue Reading

Men through the ages are known to be admired for qualities such as their physique and particularly physical strength. While this is still valued by men and women alike, men are increasingly being noticed for looking really good over orthodox ‘masculine’ qualities. Fashion brings out the soft side in men. It also makes them more...Continue Reading

Taken from the 2018 Africa Trends Report Increase in global brands, has actually pushed an increase in local brands as well. Proudly at home, proudly African. Through the recent rapid influx of global brands entering the market, Africans are noticing the world’s appetite in the continent. This has also inspired Africans to start developing their...Continue Reading

Globalization has offered many benefits. One benefit being that we are more accepting of that which is different. People in our society are being exposed to so many cultures beyond our local cultures. They are readily adopting different cultures for more explorative and playful reasons. Language, culture and race are becoming grey areas. Not specific...Continue Reading

The South Africa online retail makes up 1% of total retail in the country with a growth of over 20% year on year since 2015 according to Bratt (2018). Takealot.com, Apple, Pick n Pay, and Woolworths dominate the South African online retail space with a combined 25.8% market share according to Bratt (2018). This tells...Continue Reading