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consumer insights
People being clearly identified by clothing is over. For example, a ‘nerd’ can be super stylish and actually look like a punk rocker. People are becoming less interested in defining a clear path for how they represent themselves. People are less prone to choose friends who look like them or dress like them. From a...
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People are exposed to so much on social media and when they go out they are no doubt finding inspiration to be bolder in how they express themselves. They are overt with their relationships, sharing intimate moments for the world to see. In pop culture, music and fashion particularly reflects the happiness experienced in not...
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It’s tough for a young black girl to grow up around the beauty ideal of “beautiful” blond hair and fair skin. Knowing that they will never measure up to that. Filling them with a lack of self-appreciation and acceptance. Not just black girls but any race that doesn’t look like what they see idolized in...
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With the rise of social media and how connected young people are it’s not a surprise that they are becoming more social at a young age. By social I mean more comfortable around people and expressing themselves. Children know more at a younger age too. Not only because of social media but because of the...
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Digital and social media are allowing for enhanced social experiences as well as causing a lack of social experience. I say this because as we know, when people are so consumed with their digital lives and games they forget about the outside world. On the other-hand social events can be promoted on social media and...
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For the most part people spend time together to get to know one another and enjoy each other’s company. While the world may be changing because of a digital revolution, time is still being spent together. Actually, even more than before. Our basic need is to belong and in relationships the more people share the...
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While old beauty standards have been quite destructive, for the most part, the emerging beauty ideals are empowering. It’s a gift truly, we are living in a very empowering and connected time. People are feeding off each other more than ever before.   Who and what do we have to thank for that? I would...
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The most important thing to people now is enhancing their lifestyle and finding new perspectives from which to do the same old things. People for the most part have a very organized way of living. Compartmentalizing the events and people in their lives. There has been a culture of doing things singularly. What I mean...
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The fashion when it comes to clothing right now is: wear whatever you want. People are feeling the freedom to mix pieces inspired from different decades into one stylish look. People are creating their own voice in fashion. The 90’s and the 70’s for example, can exist in one look. People’s taste when it comes...
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Beauty is known to be associated with intense ideals that undermine the normal imperfections most skin goes through. Being the discriminator of what’s acceptable, from what’s not. Driving people crazy. With people still experiencing these natural imperfections there is less obsession about doing away with them. More people are approaching them with more openness and...
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