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consumer insights
With the rise of social media and how connected young people are it’s not a surprise that they are becoming more social at a young age. By social I mean more comfortable around people and expressing themselves. Children know more at a younger age too. Not only because of social media but because of the...
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Digital and social media are allowing for enhanced social experiences as well as causing a lack of social experience. I say this because as we know, when people are so consumed with their digital lives and games they forget about the outside world. On the other-hand social events can be promoted on social media and...
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For the most part people spend time together to get to know one another and enjoy each other’s company. While the world may be changing because of a digital revolution, time is still being spent together. Actually, even more than before. Our basic need is to belong and in relationships the more people share the...
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While old beauty standards have been quite destructive, for the most part, the emerging beauty ideals are empowering. It’s a gift truly, we are living in a very empowering and connected time. People are feeding off each other more than ever before.   Who and what do we have to thank for that? I would...
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The most important thing to people now is enhancing their lifestyle and finding new perspectives from which to do the same old things. People for the most part have a very organized way of living. Compartmentalizing the events and people in their lives. There has been a culture of doing things singularly. What I mean...
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The fashion when it comes to clothing right now is: wear whatever you want. People are feeling the freedom to mix pieces inspired from different decades into one stylish look. People are creating their own voice in fashion. The 90’s and the 70’s for example, can exist in one look. People’s taste when it comes...
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Beauty is known to be associated with intense ideals that undermine the normal imperfections most skin goes through. Being the discriminator of what’s acceptable, from what’s not. Driving people crazy. With people still experiencing these natural imperfections there is less obsession about doing away with them. More people are approaching them with more openness and...
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When you think of the 90s you think of arcade games. Arcade games that were fun, bold, colourful and bright. Making audacious sounds and glowing with lights. The 90s were undeniably a fun time. The closing of a century and the celebration of the beginning of a new one. It was a time of alternative...
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Fashion items in South Africa are increasingly being sold in social settings. Not because that is where the most money is made but because, it is the ideal environment in which to showcase a brand and make a connection. Social experiences bring people together. Market culture is favorable because people have the versatility to shop,...
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Clothing styles have been changing at a rapid pace. Just like clothing, hair isn’t staying the same. People have held many reservations towards hair but no longer, is it just seen as a crown that needs to be maintained. Now it’s a crown that is synonymous with change. It’s becoming more about expression and transformation....
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