Using data from a collection of 40 million images and their 400 million all-time downloads, Shutterstock analyzed which popular colors are set to dominate design in the coming months. Color impacts everything: web and graphic design, fashion fads, even home decor. Some of the trends we saw this year, like a change from natural palettes...Continue Reading

  The majority of people worldwide wouldn’t care if 73% of brands disappeared tomorrow, increasing to 92% if you focused only on the US consumer (Havas Media Group, 2013). It’s a challenge for both established organisations and start-ups to create offerings that are meaningful, relevant and worth people’s hard earned cash. Doing good is no...Continue Reading

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty is really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence. Always is kicking off an epic battle to make sure that girls everywhere keep their confidence...Continue Reading

Download PDF Version: TrendER Insights_ Generations   Our recent observations revealed that a Generations’ character’s name stays with the actor for the rest of their acting careers and well beyond their retirement age.  No matter what other soap operas or TV shows a Generations soapie actor might move on to, they are always referred too...Continue Reading

The Trench Coat A Winter 2014 season must have is a garment that dates back to the 1850’s and which over the years has proven to never be out of style – the trench coat. Whether dressed up with a pair of heels and a dress or down with a pair of denims and pumps,...Continue Reading

TrendER is a South African consumer insights research agency. We follow trends and survey consumers to gain a deeper understanding behind the trends in our consumer environment. South African planners and marketers have limited access to local insights and research and have to rely on adapting international research reports to the local market, which at...Continue Reading

Research: 1) Target market identification 2) Development of survey questions 3) Field research: face-to-face interviews, telephonic interviews, focus groups, online research and field observations. Digestion: This phase involves the collection of all research data for analysis. In the digestion phase our trend analysts scrutinize all the information received in order to export the data into...Continue Reading