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consumer insights
People have a growing desire to attend festivals. The challenge for businesses is finding new ways to interest these people at these festivals. Music festivals can become redundant, especially annual ones.     The upside is that the business’s consumer is diverse. In pop culture, it is very clear that the lifestyle lead by people...
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The sole purpose of your business is to make a profit. Yet from the consumer’s point of view they are growing tired of other people and even businesses that just want money while lacking empathy. As people facing many challenges for whatever reasons they are still expressing themselves on social media. As they do this...
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Women are often seen as the ‘nicer’ sex. However in these more recent times, we are seeing how they are valuing ambition more highly. After all considering the lack of care being shown by men. In the professional world as well as in relationships, women have no choice but to choose to take their power...
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In such beard-appreciating times, there has to be effort made to make shaving great again. Especially when there isn’t a lot of education around shaving. Leaving men with bumps, rashes and scars. It serves them better to just let it grow out. Don’t let the growing out of the beard fool you though. This doesn’t...
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We come from a heritage of being connected to the earth and its resources. People look to plants and the earth for healing and serenity. Taking care and nurturing it is connected to taking care of yourself. People wanting to live a greener life are doing so to take care of both themselves and the...
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Why do people smoke? By heritage people are non-smokers. Traditionally, tobacco was associated with initiation, fertility, and cleansing (Gately 2001). Modernly, it’s known to not be good health wise. In addition to it becoming a costly habit, it slows people down. Smoking contributes to making them short of breath. One thing’s for sure, people aren’t just...
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People have been accustomed to traditional clothing. Sometimes this means attire that respects religious customs and values, other times traditional just means jeans and a t-shirt. The truth is that people want to look good but in essence they get dressed up to be accepted. Complying to these traditional standards of clothing has given them...
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People being clearly identified by clothing is over. For example, a ‘nerd’ can be super stylish and actually look like a punk rocker. People are becoming less interested in defining a clear path for how they represent themselves. People are less prone to choose friends who look like them or dress like them. From a...
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People are exposed to so much on social media and when they go out they are no doubt finding inspiration to be bolder in how they express themselves. They are overt with their relationships, sharing intimate moments for the world to see. In pop culture, music and fashion particularly reflects the happiness experienced in not...
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It’s tough for a young black girl to grow up around the beauty ideal of “beautiful” blond hair and fair skin. Knowing that they will never measure up to that. Filling them with a lack of self-appreciation and acceptance. Not just black girls but any race that doesn’t look like what they see idolized in...
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