Environmental sustainability has always had a place in the mind of the consumer. It is becoming a more pertinent trend year-on-year and now it seems that it may have reached the tipping-point. To elaborate on this notion, it has always been acknowledged that environmentally-sustainable behaviour has always been important. However, now it has genuine claims...Continue Reading

People always associate nightlife and hitting the town as glamorous and as an experience. However, more and more individuals are now prioritizing the choice of staying at home rather than going out. This is known as ‘cocooning’. South African’s are choosing to entertain at home now rather and it is due to personal and financial...Continue Reading

We live in a third world country, life’s challenging. One thing is for sure though, African people know how to make the most of what they have. The world is beginning to notice South African’s not for their struggle but because of their amazing talents and gifts. South African’s who have known the struggle and...Continue Reading

People have a growing desire to attend festivals. The challenge for businesses is finding new ways to interest these people at these festivals. Music festivals can become redundant, especially annual ones.     The upside is that the business’s consumer is diverse. In pop culture, it is very clear that the lifestyle lead by people...Continue Reading

The sole purpose of your business is to make a profit. Yet from the consumer’s point of view they are growing tired of other people and even businesses that just want money while lacking empathy. As people facing many challenges for whatever reasons they are still expressing themselves on social media. As they do this...Continue Reading

Women are often seen as the ‘nicer’ sex. However in these more recent times, we are seeing how they are valuing ambition more highly. After all considering the lack of care being shown by men. In the professional world as well as in relationships, women have no choice but to choose to take their power...Continue Reading

In such beard-appreciating times, there has to be effort made to make shaving great again. Especially when there isn’t a lot of education around shaving. Leaving men with bumps, rashes and scars. It serves them better to just let it grow out. Don’t let the growing out of the beard fool you though. This doesn’t...Continue Reading

We come from a heritage of being connected to the earth and its resources. People look to plants and the earth for healing and serenity. Taking care and nurturing it is connected to taking care of yourself. People wanting to live a greener life are doing so to take care of both themselves and the...Continue Reading

Why do people smoke? By heritage people are non-smokers. Traditionally, tobacco was associated with initiation, fertility, and cleansing (Gately 2001). Modernly, it’s known to not be good health wise. In addition to it becoming a costly habit, it slows people down. Smoking contributes to making them short of breath. One thing’s for sure, people aren’t just...Continue Reading

People have been accustomed to traditional clothing. Sometimes this means attire that respects religious customs and values, other times traditional just means jeans and a t-shirt. The truth is that people want to look good but in essence they get dressed up to be accepted. Complying to these traditional standards of clothing has given them...Continue Reading