Our retail market is now home to more global brands and just as many local start-up fashion entrepreneurs. Product parity has been a result of global players who have built their enterprises on mass production. Seeing the same or similar designs in several stores can result in an ‘inauthentic’ perception of a brand. Making it...Continue Reading

Free monthly trend report download: The 2018 January/February edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. We provide business intelligence through our specialist trend analysts and compile a report that encopases highlights of the latest insights and forecast of upcoming trends to keep your business abreast of the market....Continue Reading

We are living in very fashion-conscious times thanks to traditional media and now the likes of social media. Fashion has influenced many industries from food, to interiors and beyond. We are now at the introduction of fashionable packaging. When people post pictures on social media their fashion choices are often at the forefront. Holding a...Continue Reading

People have a burning desire to travel and see new places. People are attaching strong feelings as they are discovering and pin-pointing places, particularly on social media. Beyond social media, it’s time where people want to explore their city, country and the world. It’s all happening for them one place at a time, as they...Continue Reading

Fashion for the most part is strongly influenced by music. It’s also made leaps in depicting modern culture and more specifically pop culture. Globalization and pop culture have made fashion the same in different places. While it’s necessary to break barriers, it is just as important to retain unique lifestyle as opposed to adopting a...Continue Reading

The age old saying ‘beauty is in the eye of the beholder’ really has been taken lightly. Retail brands have played it safe in terms of design, aesthetics and colour. Creating simple and beautiful garments that are easy on the eye for the majority. Nothing wrong with that. However in 2018 there’s a real desire...Continue Reading

Sport in itself hasn’t been perceived to be very gender inclusive. Men, for the most part, have seen it as their territory. So, it’s no wonder that sport would be synonymous with a ‘well-built, strong man’ or just ‘a man’. More so, some men think that they know better than women in all things sport....Continue Reading

We are living in very unhealthy times which is why there is such a great desire to lead a more health-conscious lifestyle. Recently this approach to life lead to fashion trends such as athleisure. It’s also lead to the preference of comfort over trends. In the past women and men wore clothing based on the...Continue Reading

When someone says the word ‘Africa’ or ‘African’ it brings up divided perceptions. Some people don’t feel fit in identifying with the word African because of their skin colour. Foreigners too don’t accept that people of various races can be African. Once again race divides people when in fact being African is not about race....Continue Reading

Memes, gifs, short films and videos used for entertainment have found greater relevance in people’s daily digital engagement. Most people are time-crunched, fitting in social media browsing and chats with friends whilst being preoccupied with other activities. Social media browsing and chats are where their entertainment comes in and this kind of ‘nutshell’ entertainment is...Continue Reading