Taken from the 2018 Africa Trends Report Increase in global brands, has actually pushed an increase in local brands as well. Proudly at home, proudly African. Through the recent rapid influx of global brands entering the market, Africans are noticing the world’s appetite in the continent. This has also inspired Africans to start developing their...Continue Reading

Globalization has offered many benefits. One benefit being that we are more accepting of that which is different. People in our society are being exposed to so many cultures beyond our local cultures. They are readily adopting different cultures for more explorative and playful reasons. Language, culture and race are becoming grey areas. Not specific...Continue Reading

The South Africa online retail makes up 1% of total retail in the country with a growth of over 20% year on year since 2015 according to Bratt (2018). Takealot.com, Apple, Pick n Pay, and Woolworths dominate the South African online retail space with a combined 25.8% market share according to Bratt (2018). This tells...Continue Reading

Our retail market is now home to more global brands and just as many local start-up fashion entrepreneurs. Product parity has been a result of global players who have built their enterprises on mass production. Seeing the same or similar designs in several stores can result in an ‘inauthentic’ perception of a brand. Making it...Continue Reading

Free monthly trend report download: The 2018 January/February edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. We provide business intelligence through our specialist trend analysts and compile a report that encopases highlights of the latest insights and forecast of upcoming trends to keep your business abreast of the market....Continue Reading

We are living in very fashion-conscious times thanks to traditional media and now the likes of social media. Fashion has influenced many industries from food, to interiors and beyond. We are now at the introduction of fashionable packaging. When people post pictures on social media their fashion choices are often at the forefront. Holding a...Continue Reading

People have a burning desire to travel and see new places. People are attaching strong feelings as they are discovering and pin-pointing places, particularly on social media. Beyond social media, it’s time where people want to explore their city, country and the world. It’s all happening for them one place at a time, as they...Continue Reading

Fashion for the most part is strongly influenced by music. It’s also made leaps in depicting modern culture and more specifically pop culture. Globalization and pop culture have made fashion the same in different places. While it’s necessary to break barriers, it is just as important to retain unique lifestyle as opposed to adopting a...Continue Reading

The age old saying ‘beauty is in the eye of the beholder’ really has been taken lightly. Retail brands have played it safe in terms of design, aesthetics and colour. Creating simple and beautiful garments that are easy on the eye for the majority. Nothing wrong with that. However in 2018 there’s a real desire...Continue Reading

Sport in itself hasn’t been perceived to be very gender inclusive. Men, for the most part, have seen it as their territory. So, it’s no wonder that sport would be synonymous with a ‘well-built, strong man’ or just ‘a man’. More so, some men think that they know better than women in all things sport....Continue Reading