Fashion items in South Africa are increasingly being sold in social settings. Not because that is where the most money is made but because, it is the ideal environment in which to showcase a brand and make a connection. Social experiences bring people together. Market culture is favorable because people have the versatility to shop,...Continue Reading

Clothing styles have been changing at a rapid pace. Just like clothing, hair isn’t staying the same. People have held many reservations towards hair but no longer, is it just seen as a crown that needs to be maintained. Now it’s a crown that is synonymous with change. It’s becoming more about expression and transformation....Continue Reading

Everywhere we are seeing bolder fashion choices. People are going out more, seeing more, screenshotting more and so their taste in fashion is evolving. This is resulting in putting looks together that stand out in a sea of fashion-forward individuals. If we look at this more closely we will understand that the above-mentioned influences are...Continue Reading

Feminism is one of the biggest movements happening at the moment. Firstly, it’s a fight for equality and more importantly a continuous change of perception of what it means to be a woman. It’s a movement that empowers women to push the boundaries, find strength and freedom. It has its influence on fashion as a...Continue Reading

Men through the ages are known to be admired for qualities such as their physique and particularly physical strength. While this is still valued by men and women alike, men are increasingly being noticed for looking really good over orthodox ‘masculine’ qualities. Fashion brings out the soft side in men. It also makes them more...Continue Reading

Covering the most important insights and forecast to the African consumer in 2018 Get your premium subscription and download our 2018 Africa Consumer Trend Report for free. Free downloadContinue Reading

Our retail market is now home to more global brands and just as many local start-up fashion entrepreneurs. Product parity has been a result of global players who have built their enterprises on mass production. Seeing the same or similar designs in several stores can result in an ‘inauthentic’ perception of a brand. Making it...Continue Reading

Free monthly trend report download: The 2018 January/February edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. We provide business intelligence through our specialist trend analysts and compile a report that encopases highlights of the latest insights and forecast of upcoming trends to keep your business abreast of the market....Continue Reading

  The First Industrial Revolution used water and steam power to mechanize production. The Second used electric power to create mass production. The Third used electronics and information technology to automate production. Now a Fourth Industrial Revolution is building on the Third. It is characterized by a fusion of technologies that is blurring the lines...Continue Reading

Africans have taken a much larger interest into the way their hair looks. Short or long term woman enjoy the attention they receive from unique hair styles. For centuries “standard” colors were deemed for African people, such as the shades of browns and black. The market has opened significanlty in other countries and now frequently produces...Continue Reading