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Insights

A hub for sharp, insight-led thinking—exploring consumer behavior, cultural shifts, and the trends shaping brands today.

In such beard-appreciating times, there has to be effort made to make shaving great again. Especially when there isn’t a lot of education around shaving. Leaving men with bumps, rashes and scars. It serves them better to just let it grow out. Don’t let the growing out of the beard fool you though. This doesn’t...
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Why do people smoke? By heritage people are non-smokers. Traditionally, tobacco was associated with initiation, fertility, and cleansing (Gately 2001). Modernly, it’s known to not be good health wise. In addition to it becoming a costly habit, it slows people down. Smoking contributes to making them short of breath. One thing’s for sure, people aren’t just...
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People come from a heritage that insists children must keep quiet and listen to their elders. Traditionally, story-telling plays a huge role in identity. Sharing and passing on knowledge down to others. This information that influences identity it typically patriarchal. Coming from elder male figures who teach those younger about who they are and about...
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People have been accustomed to traditional clothing. Sometimes this means attire that respects religious customs and values, other times traditional just means jeans and a t-shirt. The truth is that people want to look good but in essence they get dressed up to be accepted. Complying to these traditional standards of clothing has given them...
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People being clearly identified by clothing is over. For example, a ‘nerd’ can be super stylish and actually look like a punk rocker. People are becoming less interested in defining a clear path for how they represent themselves. People are less prone to choose friends who look like them or dress like them. From a...
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I think it’s possible that we have one of the most fun youth cultures in the world. It is crazy, liberal and filled with attitude. Music, both local and international, is a big enabler for the youth. Inspiring them to see themselves in new and sometimes crazy ways. The way in which music is sold,...
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With the rise of social media and how connected young people are it’s not a surprise that they are becoming more social at a young age. By social I mean more comfortable around people and expressing themselves. Children know more at a younger age too. Not only because of social media but because of the...
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Digital and social media are allowing for enhanced social experiences as well as causing a lack of social experience. I say this because as we know, when people are so consumed with their digital lives and games they forget about the outside world. On the other-hand social events can be promoted on social media and...
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While old beauty standards have been quite destructive, for the most part, the emerging beauty ideals are empowering. It’s a gift truly, we are living in a very empowering and connected time. People are feeding off each other more than ever before.   Who and what do we have to thank for that? I would...
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