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Insights

A hub for sharp, insight-led thinking—exploring consumer behavior, cultural shifts, and the trends shaping brands today.

I think it’s possible that we have one of the most fun youth cultures in the world. It is crazy, liberal and filled with attitude. Music, both local and international, is a big enabler for the youth. Inspiring them to see themselves in new and sometimes crazy ways. The way in which music is sold,...
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With the rise of social media and how connected young people are it’s not a surprise that they are becoming more social at a young age. By social I mean more comfortable around people and expressing themselves. Children know more at a younger age too. Not only because of social media but because of the...
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Digital and social media are allowing for enhanced social experiences as well as causing a lack of social experience. I say this because as we know, when people are so consumed with their digital lives and games they forget about the outside world. On the other-hand social events can be promoted on social media and...
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While old beauty standards have been quite destructive, for the most part, the emerging beauty ideals are empowering. It’s a gift truly, we are living in a very empowering and connected time. People are feeding off each other more than ever before.   Who and what do we have to thank for that? I would...
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The fashion when it comes to clothing right now is: wear whatever you want. People are feeling the freedom to mix pieces inspired from different decades into one stylish look. People are creating their own voice in fashion. The 90’s and the 70’s for example, can exist in one look. People’s taste when it comes...
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Beauty is known to be associated with intense ideals that undermine the normal imperfections most skin goes through. Being the discriminator of what’s acceptable, from what’s not. Driving people crazy. With people still experiencing these natural imperfections there is less obsession about doing away with them. More people are approaching them with more openness and...
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When you think of the 90s you think of arcade games. Arcade games that were fun, bold, colourful and bright. Making audacious sounds and glowing with lights. The 90s were undeniably a fun time. The closing of a century and the celebration of the beginning of a new one. It was a time of alternative...
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The fashion industry is often influenced by films and sometimes the other way around. Blockbuster films with cult followings tend to make the biggest impact on fashion. Leaving people inspired to translate the style they saw in a film onto their own bodies. The festival season is synonymous with edgy fashion and new styles. From a...
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Receiving acknowledgement and being a credited for your work has become extremely important for the youth. Despite the production big or small. At the end of the project you want to see where your efforts went to and feel appreciated for your product/service. Our names need to be plastered on it because people will consume...
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TrendER

TrendER provides the latest  consumer insights and trends.

Insight-driven Ideas.