The lyrics of songs are speaking to the hearts of young people right now. Mostly because the music young people are listening to is performed and written by other young people. Lyrics have become much more relatable. A song might be perfect in bringing people together at a party or festival because of the way...Continue Reading
People are thinking of the future, especially because so many are dissatisfied with the present. Our current political, social and natural environment has many troubles. Fortunately there are visionaries, artists as well as intellects that are working towards a future which is radically different from the present. These visions of the future that are shared...Continue Reading
The consumer wants to enhance their lifestyle. It goes beyond their one dimensional digital self which is expressed in words and pictures. It is about experiencing and enhancing what they have in the real world through real life experiences. Fashion is about lifestyle and the 3D experience you as a consumer have through it. Taking...Continue Reading
People have gone from coveting new clothes to coveting the next big experience. Buying new clothes used to be the ultimate pleasure in feeling good. However as consumers are becoming more interested in experiences they are needing more money to spend on these experiences that make them feel good. They are buying less new clothes....Continue Reading
Following trends is becoming less and less inspiring as people are looking for freshness and a greater sense of well-being. People connect with other people. The same trends are seen in so many places. Thus making brand loyalty and connection even more difficult. If people connect with people more than anything then brands should be...Continue Reading
Looking back at Heritage Day it is important to understand how people are expressing their own heritage. There is less of a pre-packaged identity to conform to, considering how diverse each person’s background can be. Rather people are incorporating parts of it with their own identity. Therefore creating their own interpretation of their modern day...Continue Reading
In uncovering the youth’s obsession with flowers in our 2016 report it unravelled more strongly among the new age masculinity this year. No longer are flowers just associated with the girls, we have a surge of flower boys roaming around. These new age men and boys aren’t any less masculine than those who hold traditional...Continue Reading
Young women are finding greater liberation. They are building confidence to explore territory that has been dominated by males for decades. This exploration has less to do with sexual orientation or even a ‘tom-boy’ personality. Girls want to try new things and not be held back because they are female. Many sports, for example skateboarding...Continue Reading
Art exhibitions and graffiti covered walls have encouraged consumers to take pictures in front of the visually-stirring works. Consumers are more likely to share visually engaging content on apps like Snapchat and Instagram. It’s not a surprise there is a strong artistic movement going on. No longer is art an expression just for the...Continue Reading
Racial segregation was one fence that both kept certain people in and other people out. People still feel disconnected from one another and from certain brands because of their lack of representation. Consumers for the most part despise racism and any attempt, intentional or unintentional to box in and box out specific races will be...Continue Reading
