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insights and views from industry leaders

GB WhatsApp was created by third party developers who wanted to build on the existing social media platform WhatsApp. It thus, has no connection to WhatsApp Inc none whatsoever.  The app is operational only on Android and is yet to be found on IOS. This is a clone of the real Whatsapp that allows you...
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Thanks to the president of the republic; gyms are open. You would assume that rent paid means the literal sense of the phrase, however on the social media streets the urban dictionary would have to your friend if you were to make sense of what the conversation is centered around. Keeping fit during an era...
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Ngicela nithi Hooray  South African’s have developed a new unique way of wishing someone a Happy Birthday without really saying it literally “Happy Birthday”. The amapaino music genre has in a way changed the landscape and creativity is brimming. The line “ ngicela nithi Hooray…”  meaning (may you please say with me Hooray) is taken...
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Let us face it, in society we will also ways have classisms. From the minute someone lays their eyes on you perception forms and grading from a class perspective takes place. We all do it whether we are conscious about it or not but that how it goes. Then we find the mr/mrs beter koffee(...
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Peter Parker, otherwise known as spider-man, in South African has been disrupting the airways and breaking the internet(social media) with his killer dance moves. When he is not literally climbing walls he has been seen at social gatherings entertaining the crowd with amapaino music on the background. South African would not be a sovereign state...
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Risk’a ntwana is a colloquial language used in the township to encourage ones risk appetite when it comes to any venture in life. Now, risk appetite is synonymous with a business venture and not so much ones destiny and life, however. This term in the township is prone to be used with anything  that might...
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“Beke Le Beke” The Sesotho phrase for doing something weekly is “ beke le beke …”. Speaking about the lives that the South African youth conduct and back tracking to see any repetitive trends/traits, it is evident that alcohol and going out to parties or the same club in search or a heighten experience is...
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TrendER has partnered with some of the best Nueroscientists to bring you the best service in Nueroscience to understanding your consumers’ emotional reactions to your brands and marketing communication. View our Nueroscientist profiles “Tacit tech is a product of ID Guardian, a biometric research company founded in London in 2013. We are a group of...
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Download your free copy We unearth some of the common behaviours and trends that are the drive behind how the mass market spend and their relationship with their money.
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The Gong of the African sun is the essence of what makes Africa, however season have to change and we ought to embrace each and every season. What winter means in a South African contest from a good perspective when we gaze at the mass market trends: is that amagwinya(fat cakes) and polony  per with...
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