Ghosting means breaking off a relationship by stopping all communication and contact with the partner without any apparent warning or justification, as well as ignoring the partner’s attempts to reach out or communicate. Let us think relationship marketing and efforts driven to sustain a relationship with the said customers. It is apparent that ghosting is...Continue Reading

Gone are the days when the prerogative to produce a product\service sat with producer only. Consumers have an urge to have their personal stamp or rather touch on any product they consumer. We can, in this way, dub this the age of the prosumer, where both the producer and consumer are both involved in the...Continue Reading

Humans have an innate desire to experience different moments in life as they carve out their path through life. Take the emotions that one goes through in a day for instance. In addition to this we are prone to or have an inclination to share these experiences with those we hold dear to our hearts....Continue Reading

A South African IsiXhosa slang word which means that one is going through the most/going through a lot- Mgowo (other derivatives: gowa, gowishing, gowisha, umgowo) “I want to live my best life…” Millennials truly voucher for this statement and strife as much as the can to bring this to life. These individuals find themselves constantly...Continue Reading

Before thrifting became a trend many people were not attracted to buying used clothes, however in the recent years thrift shopping has become a big part of the lives of those on a budget life who love fashion. Many have found appeal in the unique and budget friendly options found while thrifting ,as well as...Continue Reading

It is the younger generation that is always been in the spotlight where umswenko, street fashion, is agitated.  This ranges from the hair, pants and decorative jackets that bear a symbol of the youth and is also an advantage for the youth to try out new things and show off their sense of what they...Continue Reading

The traditional ‘9-to-5’ jobs are declining in popularity. The reason for this is millennial’s are seeking a certain degree of flexibility and control. As such, there is a focus to seek out ways in which one can exercise their entrepreneurial interests. What is supplementing this? In addition to this, there is a great sense of...Continue Reading

People want more than ever to be able to choose who they connect with, regardless of different skin colour or religion and any other discriminating factor for that matter. 94 kids are born frees, if there’s anything we understand about them is that unless circumstances were different. Their parents or elders who weren’t ‘born free’...Continue Reading

We live in a third world country, life’s challenging. One thing is for sure though, African people know how to make the most of what they have. The world is beginning to notice South African’s not for their struggle but because of their amazing talents and gifts. South African’s who have known the struggle and...Continue Reading

People have a growing desire to attend festivals. The challenge for businesses is finding new ways to interest these people at these festivals. Music festivals can become redundant, especially annual ones.     The upside is that the business’s consumer is diverse. In pop culture, it is very clear that the lifestyle lead by people...Continue Reading