It is the younger generation that is always been in the spotlight where umswenko, street fashion, is agitated.  This ranges from the hair, pants and decorative jackets that bear a symbol of the youth and is also an advantage for the youth to try out new things and show off their sense of what they...Continue Reading

The traditional ‘9-to-5’ jobs are declining in popularity. The reason for this is millennial’s are seeking a certain degree of flexibility and control. As such, there is a focus to seek out ways in which one can exercise their entrepreneurial interests. What is supplementing this? In addition to this, there is a great sense of...Continue Reading

People want more than ever to be able to choose who they connect with, regardless of different skin colour or religion and any other discriminating factor for that matter. 94 kids are born frees, if there’s anything we understand about them is that unless circumstances were different. Their parents or elders who weren’t ‘born free’...Continue Reading

We live in a third world country, life’s challenging. One thing is for sure though, African people know how to make the most of what they have. The world is beginning to notice South African’s not for their struggle but because of their amazing talents and gifts. South African’s who have known the struggle and...Continue Reading

People have a growing desire to attend festivals. The challenge for businesses is finding new ways to interest these people at these festivals. Music festivals can become redundant, especially annual ones.     The upside is that the business’s consumer is diverse. In pop culture, it is very clear that the lifestyle lead by people...Continue Reading

In such beard-appreciating times, there has to be effort made to make shaving great again. Especially when there isn’t a lot of education around shaving. Leaving men with bumps, rashes and scars. It serves them better to just let it grow out. Don’t let the growing out of the beard fool you though. This doesn’t...Continue Reading

Why do people smoke? By heritage people are non-smokers. Traditionally, tobacco was associated with initiation, fertility, and cleansing (Gately 2001). Modernly, it’s known to not be good health wise. In addition to it becoming a costly habit, it slows people down. Smoking contributes to making them short of breath. One thing’s for sure, people aren’t just...Continue Reading

People come from a heritage that insists children must keep quiet and listen to their elders. Traditionally, story-telling plays a huge role in identity. Sharing and passing on knowledge down to others. This information that influences identity it typically patriarchal. Coming from elder male figures who teach those younger about who they are and about...Continue Reading

People have been accustomed to traditional clothing. Sometimes this means attire that respects religious customs and values, other times traditional just means jeans and a t-shirt. The truth is that people want to look good but in essence they get dressed up to be accepted. Complying to these traditional standards of clothing has given them...Continue Reading

People being clearly identified by clothing is over. For example, a ‘nerd’ can be super stylish and actually look like a punk rocker. People are becoming less interested in defining a clear path for how they represent themselves. People are less prone to choose friends who look like them or dress like them. From a...Continue Reading