Africanism – Ownership

Receiving acknowledgement and being a credited for your work has become extremely important for the youth. Despite the production big or small. At the end of the project you want to see where your efforts went to and feel appreciated for your product/service.

Our names need to be plastered on it because people will consume your content and are mostly like to copy your concept. Especially with the evolution of media, videos and pictures are shared within seconds. Meaning either hundreds or thousands of viewers are constantly criticizing your idea’s.

With the good and bad parts of living in Africa. It’s safe to assume that barely anything has changed for citizens. Only the few that have pursued the opportunities of networking on social platforms are easily recognized for their physical features. African people are aware and find little to be proud of, considering how talented we truly are we in fact inspire everything around us.


African consumers even question if the working interactions between international corporations and African companies are impersonal. Purely based on the business opportunities, promoting lies instead of stating relevant facts or real environments.

Foreigners have been welcomed for centuries to prosper within our lands, because they have the financial resources and are most likely to hire locals. It’s become too easy for these tourists to sell our concepts with a modern twist.

However these are the very same people that have contributed to the current hype of being African. Yet we’re still influenced and marketed to the world however they deem right.

When we create our own experiences, getting appreciation from your fellow creatives and helping others realize where you got the inspiration from is highly beneficial when recognizing the unrecognized people. The artist feels motivated to keep pursuing their dream while fans hustle towards their own.


About the author

Editor & Trend Analyst at TrendER Insights. Candice is passionate about analyzing the creative progression within the field of trend forecasting, journalism and editing. Email: