Covering the most important insights and forecast to the African consumer in 2018 Get your premium subscription and download our 2018 Africa Consumer Trend Report for free. Free downloadContinue Reading
Our retail market is now home to more global brands and just as many local start-up fashion entrepreneurs. Product parity has been a result of global players who have built their enterprises on mass production. Seeing the same or similar designs in several stores can result in an ‘inauthentic’ perception of a brand. Making it...Continue Reading
Free monthly trend report download: The 2018 January/February edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. We provide business intelligence through our specialist trend analysts and compile a report that encopases highlights of the latest insights and forecast of upcoming trends to keep your business abreast of the market....Continue Reading
The First Industrial Revolution used water and steam power to mechanize production. The Second used electric power to create mass production. The Third used electronics and information technology to automate production. Now a Fourth Industrial Revolution is building on the Third. It is characterized by a fusion of technologies that is blurring the lines...Continue Reading
Africans have taken a much larger interest into the way their hair looks. Short or long term woman enjoy the attention they receive from unique hair styles. For centuries “standard” colors were deemed for African people, such as the shades of browns and black. The market has opened significanlty in other countries and now frequently produces...Continue Reading
We are living in very fashion-conscious times thanks to traditional media and now the likes of social media. Fashion has influenced many industries from food, to interiors and beyond. We are now at the introduction of fashionable packaging. When people post pictures on social media their fashion choices are often at the forefront. Holding a...Continue Reading
The beginning of 2018 means new milestones for many of the youth in Africa, as they move on to new eras or levels of education in in their lives. Unfortunately for many of the youth in Africa, education still remains a luxury and not a basic need for the youth of Africa. Many of the...Continue Reading
Fashion for the most part is strongly influenced by music. It’s also made leaps in depicting modern culture and more specifically pop culture. Globalization and pop culture have made fashion the same in different places. While it’s necessary to break barriers, it is just as important to retain unique lifestyle as opposed to adopting a...Continue Reading
The age old saying ‘beauty is in the eye of the beholder’ really has been taken lightly. Retail brands have played it safe in terms of design, aesthetics and colour. Creating simple and beautiful garments that are easy on the eye for the majority. Nothing wrong with that. However in 2018 there’s a real desire...Continue Reading
We are living in very unhealthy times which is why there is such a great desire to lead a more health-conscious lifestyle. Recently this approach to life lead to fashion trends such as athleisure. It’s also lead to the preference of comfort over trends. In the past women and men wore clothing based on the...Continue Reading
