We are living in very fashion-conscious times thanks to traditional media and now the likes of social media. Fashion has influenced many industries from food, to interiors and beyond. We are now at the introduction of fashionable packaging. When people post pictures on social media their fashion choices are often at the forefront. Holding a...Continue Reading

The beginning of 2018 means new milestones for many of the youth in Africa, as they move on to new eras or levels of education in in their lives. Unfortunately for many of the youth in Africa, education still remains a luxury and not a basic need for the youth of Africa. Many of the...Continue Reading

Fashion for the most part is strongly influenced by music. It’s also made leaps in depicting modern culture and more specifically pop culture. Globalization and pop culture have made fashion the same in different places. While it’s necessary to break barriers, it is just as important to retain unique lifestyle as opposed to adopting a...Continue Reading

The age old saying ‘beauty is in the eye of the beholder’ really has been taken lightly. Retail brands have played it safe in terms of design, aesthetics and colour. Creating simple and beautiful garments that are easy on the eye for the majority. Nothing wrong with that. However in 2018 there’s a real desire...Continue Reading

We are living in very unhealthy times which is why there is such a great desire to lead a more health-conscious lifestyle. Recently this approach to life lead to fashion trends such as athleisure. It’s also lead to the preference of comfort over trends. In the past women and men wore clothing based on the...Continue Reading

The lyrics of songs are speaking to the hearts of young people right now. Mostly because the music young people are listening to is performed and written by other young people. Lyrics have become much more relatable. A song might be perfect in bringing people together at a party or festival because of the way...Continue Reading

People are thinking of the future, especially because so many are dissatisfied with the present. Our current political, social and natural environment has many troubles. Fortunately there are visionaries, artists as well as intellects that are working towards a future which is radically different from the present. These visions of the future that are shared...Continue Reading

The consumer wants to enhance their lifestyle. It goes beyond their one dimensional digital self which is expressed in words and pictures. It is about experiencing and enhancing what they have in the real world through real life experiences. Fashion is about lifestyle and the 3D experience you as a consumer have through it. Taking...Continue Reading

People have gone from coveting new clothes to coveting the next big experience. Buying new clothes used to be the ultimate pleasure in feeling good. However as consumers are becoming more interested in experiences they are needing more money to spend on these experiences that make them feel good. They are buying less new clothes....Continue Reading

Following trends is becoming less and less inspiring as people are looking for freshness and a greater sense of well-being. People connect with other people. The same trends are seen in so many places. Thus making brand loyalty and connection even more difficult. If people connect with people more than anything then brands should be...Continue Reading