In the past, career choices have been so limited. Few ever achieved their wildest dreams when it comes to career path. People are vastly stuck in jobs they hate. While it can be unavoidable, in their free time they still encourage themselves to do things that they really enjoy – if the job they dislike...Continue Reading

While people enjoy checking in to the locations that they are at. Feeling the need to share the places that they go to with friends, family and colleagues. However there is a unique crowd that prefers to keep their gems a secret. With growing numbers of entertainment spots that people keep to themselves. No these...Continue Reading

You must know people that made the big move to Joburg this year. Moving is big. It’s brave. There is a confidence about anyone who takes the leap into the oceanless, stressful and fast city that is Johannesburg. Confidence is a must in the city to survive and thrive here. The city isn’t for everyone...Continue Reading

Advertising campaigns are fast moving to become in line with what the consumer prefers. Communicating better so that their campaigns will resonate better to the audience, that it is targeted towards. Gone are the times where communication is what the brand wants to portray but rather be real. Having authenticy to the consumer is the...Continue Reading

Two places that should come to mind when you say ‘creative cities’ are Durban and Cape Town. Perhaps it’s the sea water that gives a calm, creative edge that develops some of the most creative individuals in South Africa. However, the sea water isn’t enough to keep all these creatives put. These are often the...Continue Reading

Having eaten at Burger King recently I noticed how consumers take full advantage of the bottomless soft drinks offering. I mean how nice! I myself had a “feel good” perception towards the generosity in their offering and eagerly filled up just one more time before leaving the fast food restaurant. I walked out feeling really...Continue Reading

We are so overwhelmed by rapid increase of information, technological advances that we’re constantly looking for new solutions and insights. Forgetting the most important element of it all. The human instinct and behavior. This is the instinctive actions, beliefs and set of values that are the core reason for people to engage or behave in...Continue Reading

Africa is no longer the dark continent the rest of the world thought of. In fact Africa is now one of the continents where there is more optimism and positivity amongst its people than anywhere else in the world – with regards to consumer optimism and brand opportunities. It is this very optimism that has...Continue Reading

African portraiture is about using technology to change perceptions. Photography and sharing platforms like Tumblr and Instagram are becoming increasingly accessed by young African’s. These tools are being used to celebrate the beauty of African people and their culture. We are accustomed to being looking down upon as a continent so technology and creative individuals...Continue Reading

In Forrester’s 2017 predictions, the Audience-First approach was highlighted a lot more than in the past years. Audiences are being put at the front and centre of brand strategies vs previous ones that used to put business needs at the core. Audiences and their needs are going to be driving how marketers communicate and sell...Continue Reading