As summer is soon approaching consumers are increasingly aiming to cut out unhealthy habits and pick up healthier ones. While this often relates to cutting out junk food and dropping plans to pick up workout sessions consumers are looking to cut out a whole lot more than that which relates to their physical body. Spring...Continue Reading

Denim is classic but this year we are seeing it in a more creative light. People are wearing denim now not just because it is cool or synonymous with a classic brand like LEVIS but because of the spirit of denim. It’s the go to look for several occasions whether the one wearing it is...Continue Reading

With the high level of competition various industries are facing challenges from the smaller competitors who may have less resources, capital and personnel but are paying attention to smaller details that matter to the consumer. While these smaller players may not be eating greatly into the bigger players market share, they do capture the hearts...Continue Reading

Suits when it comes to men’s fashion has for the most part in our market been traditionally minimal and predictable. It’s a staple in a man’s wardrobe and not much finesse is needed for it to look good. The men wearing the suits however are becoming less traditional and predictable. Men are no longer throwing...Continue Reading

As the gender gap further closes in men are becoming even more interested in taking care of their appearances. These men feel good when they look good which means there is an increased love for shopping and a strong desire for an active and healthy lifestyle. A fresh style is breaking through as a result....Continue Reading

With all the changes happening in society people are increasingly bending the rules to make these changes work for their benefit. Linear, more traditional approaches to doing life and expressing oneself are becoming less popular as society is changing. Through all these changes there is a stronger sense of freedom and it’s showing itself in...Continue Reading

The South African youth are on a journey of defining themselves and being unapologetically true in how they express themselves. This is true when it comes to their belief systems, their bodies, their hair and pursuing their interests. Everything is becoming about expressing who they are more truthfully. While stretch marks for example bring embarrassment...Continue Reading

Jidenna, American music artist, was influential in the bearded-look movement. It started to explode back in 2015 when his hit song “Classic Man” was released. It has become an anthem even to this day because bearded men are turning out to be the new “classic”. A bearded French man who I had asked why he...Continue Reading

Digital is the enabler to the new work flow. It is inspiring pre-teens, teens and adults alike to change the meaning of work and to create new ways (more fun ways) of making money. Consumers are now sellers too. They sell themselves, their products and their services on social media and if they are adults...Continue Reading

Banking queues, cell phone queries and even the thought of buying medication is such a schlep. Can these things at least be made some what enjoyable? No one eagerly wants to do any of these things. They are activities that take up time and money which is so valuable to consumers. All the consumer has...Continue Reading