Nature is inspiring many industries. People are eating more natural foods, wearing their hair natural, wearing no make-up and increasingly looking for escapes nearer-to-nature. Nature is having an impact on how consumer express themselves, where they go, what they eat, wear and how they present themselves to the world.     People believe that using...Continue Reading

If you look at the menus of restaurants, be it their drinks or food most options are packed with sugar. Unless it’s a salad which isn’t the most satisfying meal option at times and there’s only so much salad you can have in a week. There is a huge opportunity and need for restaurants and...Continue Reading

Story-telling is endless. Telling stories through fabric is an opportunity for brands to take advantage of the places they source these fabrics from. At the Design Indaba this year we saw how fabric can be used as a medium for telling a story. As a brand’s fabrics come from different places it is a great...Continue Reading

Free March trend report download: The Design Indaba edition. This month our TrendER Insight’s analysts attended the Design Indaba conference in Cape Town. Bringing you the best of creative innovation and insights showcased from around the world. At the end of each month, expect our trend analysts to compile a highlight of trends uncovered in...Continue Reading

Millennials are ok with the impermanence of things. They have realized just how fleeting moments are and before an experience is over they’re onto the next one. No wander SnapChat is their favourite app next to Instagram. SnapChat deletes photos and videos after 24 hours and messages almost immediately after it is read. They are so comfortable...Continue Reading

The youth culture enjoys dressing up. These occasions usually happen on the weekend when they go out. It involves choosing their nicest outfit, listening to music while getting ready, taking their time to look their best in hopes that when they go out, they will have a thoroughly-enjoyable time. It’s all about fun and enjoyment...Continue Reading

Free monthly trend report download: The February edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it...Continue Reading

You don’t need to have a door mat outside your store that says “welcome” but there are ways of making a store exhibit a vibe that makes people feel comfortable and feel a sense of belonging. There’s a bonding and connection that takes place when you feel like a store is a place you can chill...Continue Reading

We live in a sick world. Hospitals are one of the most frequented places with people on all sorts of medications for all sorts of conditions. Depending on the individual, their experiences, history, condition and needs they may need to take more than one medication daily which can become quite a stress which is a...Continue Reading

Clothing is not just fabric. When it is well-made it becomes it’s owners closest friend. Just as well-made garments are enduring because of their good quality, good friends last through the years. Clothing that lasts through the years is like a friend that you stay close to for years, who doesn’t fail you and when...Continue Reading