Jidenna, American music artist, was influential in the bearded-look movement. It started to explode back in 2015 when his hit song “Classic Man” was released. It has become an anthem even to this day because bearded men are turning out to be the new “classic”. A bearded French man who I had asked why he...Continue Reading
Digital is the enabler to the new work flow. It is inspiring pre-teens, teens and adults alike to change the meaning of work and to create new ways (more fun ways) of making money. Consumers are now sellers too. They sell themselves, their products and their services on social media and if they are adults...Continue Reading
Banking queues, cell phone queries and even the thought of buying medication is such a schlep. Can these things at least be made some what enjoyable? No one eagerly wants to do any of these things. They are activities that take up time and money which is so valuable to consumers. All the consumer has...Continue Reading
TrendER Insights has now expanded focus group services to our international clients, who want to gain access into the South African market. Advancing traditional focus group sessions into a modern virtual technological experience. No matter where you are in the world, TrendER Insights brings you live focus group sessions. Now you no longer have to...Continue Reading
You’ll often hear “I’m a human being” as a response when someone feels they have fallen short of their own or others expectations. We are humans and our ways are both interesting and very paradoxical. These paradoxes are part of the human DNA and while some people try to attain perfection there are others who...Continue Reading
Free monthly trend report download: The July/August edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it...Continue Reading
The African Economic Outlook states that Africa has the youngest population in the world. That the number of young people in Africa would double by 2045. This means that the continent’s will have a strong labour force making it the largest in the world, surpassing China and India. The African youth is not only growing, but...Continue Reading
Free download. We wanted to go out and get the real truth. About what consumers think and feel towards online shopping. Report objectives: To hear first hand how consumers feel towards the act of shopping online versus shopping in a store To understand their preferences when it comes to shopping To understand where they find...Continue Reading
Where do you hang out on a weekend? People are getting more and more accustomed to the habit of the market trade. It is more unconventional than the usual mall visit. The trade is showing signs of booming, this is to show as more and more markets are opening up. The markets are fast becoming a...Continue Reading
Africa is no longer the dark continent the rest of the world thought of. In fact Africa is now one of the continents where there is more optimism and positivity amongst its people than anywhere else in the world – with regards to consumer optimism and brand opportunities. It is this very optimism that has...Continue Reading
