TrendER Insights has now expanded focus group services to our international clients, who want to gain access into the South African market. Advancing traditional focus group sessions into a modern virtual technological experience. No matter where you are in the world, TrendER Insights brings you live focus group sessions. Now you no longer have to...Continue Reading

You’ll often hear “I’m a human being” as a response when someone feels they have fallen short of their own or others expectations. We are humans and our ways are both interesting and very paradoxical. These paradoxes are part of the human DNA and while some people try to attain perfection there are others who...Continue Reading

Free monthly trend report download: The July/August edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it...Continue Reading

The African Economic Outlook states that Africa has the youngest population in the world. That the number of young people in Africa would double by 2045. This means that the continent’s will have a strong labour force making it the largest in the world, surpassing China and India. The African youth is not only growing, but...Continue Reading

Free download. We wanted to go out and get the real truth. About what consumers think and feel towards online shopping. Report objectives: To hear first hand how consumers feel towards the act of shopping online versus shopping in a store To understand their preferences when it comes to shopping To understand where they find...Continue Reading

Where do you hang out on a weekend? People are getting more and more accustomed to the habit of the market trade. It is more unconventional than the usual mall visit. The trade is showing signs of booming, this is to show as more and more markets are opening up. The markets are fast becoming a...Continue Reading

Africa is no longer the dark continent the rest of the world thought of. In fact Africa is now one of the continents where there is more optimism and positivity amongst its people than anywhere else in the world – with regards to consumer optimism and brand opportunities. It is this very optimism that has...Continue Reading

I seek to observe the fashion industry and do research that either denies or reinforces what is happening. Lately I see blue, lots of it. I think it is reflecting the times in quite a meaningful way. I have noticed that the consumer is wearing the colour more and is increasingly being attracted to scenery...Continue Reading

In one of the most liberal parts of the world, Hollywood, female actresses still earn less than male actors. Hollywood lives by an entirely different set of rules to South Africa. They are more liberal in their thinking. However in both places the standard is the same – women earn less. This shows that regardless of...Continue Reading

Normally the order is: body and soul. Working out and eating right should make one feel good and happy. Scientifically, those feel good endorphins released when you exercise instantly boost your mood. In addition to this it’s a fact that a more toned physique makes you looks better. Therefore when you look good, you feel good....Continue Reading