Work, relationships and personal changes are stressing people out. These high stress levels need coping mechanisms and in the case of people, it lies in going out more. They are going out increasingly to find balance and happiness to overcome the stressful times they are experiencing. They are looking to gain more experiences and to...Continue Reading

Art exhibitions and graffiti covered walls have encouraged consumers to take pictures in front of the visually-stirring works. Consumers are more likely to share visually engaging content on apps like Snapchat and Instagram.   It’s not a surprise there is a strong artistic movement going on. No longer is art an expression just for the...Continue Reading

I heard a consumer speaking affectionately of her husband and how they get along, calling him ‘my person’. ‘My person’ being that person in the vastness of humans in the world who just gets you. Relating to each other with ease. As a brand essentially the consumer should be treated as ‘your person’. However as...Continue Reading

Racial segregation was one fence that both kept certain people in and other people out. People still feel disconnected from one another and from certain brands because of their lack of representation. Consumers for the most part despise racism and any attempt, intentional or unintentional to box in and box out specific races will be...Continue Reading

Having visited 2 foreign countries recently I personally realized the importance of speaking other languages. In a globalized world where English is becoming more important we are also living in a world where travelling abroad is more valued. Especially among young people. Even if it is within their own country they are placing much value...Continue Reading

Consumers are increasingly feeling the pressure of social media when it comes to appearances. While there are people that try to depict their real life it’s the one’s who show glitz and glamour that are the most liked and followed. This then creates the pressure for consumers to depict their own version of a glittery...Continue Reading

In our market the mall still plays an important purpose in many consumers lives but just because it plays its purpose doesn’t mean the consumer is keen on going to it. The occasion of going to the mall is filled with much less excitement than before. Consumers are exposed to so many events and exciting...Continue Reading

To the consumer it’s becoming less about wearing what’s trendy but rather wearing whatever they want and feeling confident in that. You can be a nerd, a rocker, a hippie, sports girl or guy. You can even be a mix of them all if you want. Looking fashionable is going beyond conforming to an in-style...Continue Reading

From watching films with the same old story lines, music videos that look similar or going to restaurants that don’t offer anything radically different, consumers are awaiting the unexpected. You will see it in the posts they share on Facebook – which are radically amazing, funny, benevolent or romantic. Content that they are sharing is...Continue Reading

Skin is one of the more important parts of the body in both a woman and man’s life. In an age of endless events and documenting these events for everyone to see, beauty is valuable. While there is a movement towards being confident and comfortable in your own skin (supporting a no-makeup look or more...Continue Reading