Mass Market

African optimism: Africa Rising

Africa is no longer the dark continent the rest of the world thought of. In fact Africa is now one of the continents where there is more optimism and positivity amongst its people than anywhere else in the world – with regards to consumer optimism and brand opportunities. It is this very optimism that has sparked an interest from the rest of the world to see Africa in a different light than before.  This is evident in the influx of international corporations and brands introducing their brands and services to the opportunity and potential that Africa has to offer.

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Whilst other markets around the world are already saturated. Almost everything from industry, products and services are done in Africa. In contrast, there is still so much space for this to expand in Africa.
Africa is still a clear canvas for people and industries to produce and introduce many products and services within the market. Opportunities are not saturated. This unsaturation has also brewed a big movement towards entrepreneurship.

Self-empowerment realisation. It is that individual’s realisation that one’s talents are just as good as anyone else’s around the world. Therefore there is a growing realisation that Africans are just as good  to be able to create products and services with the same quality, if not better with respect to global expectations. Thus the need for self empowerment has been a critical element in building an even more optimistic African population. Not only empowering themselves as individuals but other Africans who have the same beliefs and ambitions. Conquering not just the African market, but the global economy as well.
As African optimism continues to grow will we see more and more Africans standing up to redefine not only their future but the African continent as a whole.

About Author

Founder and Trend Analyst at TrendER Insights. Mogorosi's passion lies in unearthing consumer insights that will help brands build more meaningful relationships with their consumers. Email: mogorosi@trender.co.za
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