The African Economic Outlook states that Africa has the youngest population in the world. That the number of young people in Africa would double by 2045. This means that the continent’s will have a strong labour force making it the largest in the world, surpassing China and India. The African youth is not only growing, but also getting better educated.

Africa’s youth increase in knowledge means the ability to explore and discover different resources the African continent has to offer. With the knowledge to make it greater. The youth are also learning more about the world, they are getting exposed to global standards, services and products in turn bringing that knowledge and adapting it into their markets.

Youthphoria Trender Insights 4

Youth optimism
The youth of Africa have become more empowered than ever before. They are the powerful force who are able to push the continent’s potential to the end.

Their aspirations and dreams are what fuels them to keep pushing and redefine unfavourable situations into more positive outcomes.
This is the optimism that is driving Africa, through attitudes and lifestyle ambitions to be like everyone else in the world, if not better.

Mogorosi Mashilo
Founder and Trend Analyst at TrendER Insights. Mogorosi's passion lies in unearthing consumer insights that will help brands build more meaningful relationships with their consumers. Email: mogorosi@trender.co.za

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