Food is one of those things everybody loves but those who cook particularly looks ideas on what to make to excite the tastebuds of those they are cooking for. Think about what you have been eating over the passed month. Quite predictable to the point the activity of eating becomes quite mundane. The sensation of...Continue Reading

The youth’s freedom is fighting fashion barriers. Long gone are the days of “this is for men and this is for women”. The youth are growing up and they are making the rules. They choose what they wear and it defies societal norms. Researching this topic has lead to interesting observations and findings that show...Continue Reading

Today’s young working consumer has many work responsibilities that keep them occupied all day. Sometimes even to the point where they forget to eat or don’t find time to eat. This has inspired all sorts of product innovations such as snack bars, take away smoothies and protein shakes that are quick and easy as well...Continue Reading

So what if instead of getting people to buy new clothes, companies thought about taking old items and giving them a new twist. This is an emerging trend based on the insight that green-conscious fashion consumers are opting to buy less and only as they need. This is because they have grown to understand the...Continue Reading

In this tough economic time its all about value. The cost of experiences, going out and shopping is increasing and in many cases one’s income is not doing the same. Which leaves the young consumer having to choose between a worthwhile experience or a new t-shirt for example. An experience offers so much value to...Continue Reading

For every 10 people that view Africa as a lost cause and want to make the jump to another continent, there are another 10 people that are filled with African optimism. Who are seeking to change the perception of Africa from a negative to a positive one. You will find this attitude most commonly among...Continue Reading

The youth want to both belong and stand out at the same time. Their names are what make them unique and separate them from others. The group of friends they hang out with is what gives them a sense of belonging – their squad. Mr P adapted to the personalization trend by offering customized iron...Continue Reading

  Fashion Week Johannesburg is no longer a fulfilling experience. To some it may seem like a superficial occasion but to fashion lovers it’s a huge part of their life and something to celebrate. This year many people have found nothing much worth celebrating at the Fashion Weeks that took place in Joburg. This is...Continue Reading

The gyms are full of all kinds of people trying to improve their wellness in this health obsessed time. The markets that offer exercise as a product, to fitness clothing or health enriching experiences are growing and coining it. Considering the consumers deep desire for experiences today the gym experience is just not enough. There...Continue Reading

Don’t you wish you could just freeze time? With moments of celebration or joy being as fleeting as they are, video technology and social media are giving these moments prolonged life. With celebrities, sportsmen and basically anybody who has a moment they find cool, joyful, funny or just plain-down-worthy of sharing they get their friends...Continue Reading