Racial segregation was one fence that both kept certain people in and other people out. People still feel disconnected from one another and from certain brands because of their lack of representation. Consumers for the most part despise racism and any attempt, intentional or unintentional to box in and box out specific races will be...Continue Reading

To the consumer it’s becoming less about wearing what’s trendy but rather wearing whatever they want and feeling confident in that. You can be a nerd, a rocker, a hippie, sports girl or guy. You can even be a mix of them all if you want. Looking fashionable is going beyond conforming to an in-style...Continue Reading

From watching films with the same old story lines, music videos that look similar or going to restaurants that don’t offer anything radically different, consumers are awaiting the unexpected. You will see it in the posts they share on Facebook – which are radically amazing, funny, benevolent or romantic. Content that they are sharing is...Continue Reading

Skin is one of the more important parts of the body in both a woman and man’s life. In an age of endless events and documenting these events for everyone to see, beauty is valuable. While there is a movement towards being confident and comfortable in your own skin (supporting a no-makeup look or more...Continue Reading

Denim is classic but this year we are seeing it in a more creative light. People are wearing denim now not just because it is cool or synonymous with a classic brand like LEVIS but because of the spirit of denim. It’s the go to look for several occasions whether the one wearing it is...Continue Reading

Suits when it comes to men’s fashion has for the most part in our market been traditionally minimal and predictable. It’s a staple in a man’s wardrobe and not much finesse is needed for it to look good. The men wearing the suits however are becoming less traditional and predictable. Men are no longer throwing...Continue Reading

As the gender gap further closes in men are becoming even more interested in taking care of their appearances. These men feel good when they look good which means there is an increased love for shopping and a strong desire for an active and healthy lifestyle. A fresh style is breaking through as a result....Continue Reading

With all the changes happening in society people are increasingly bending the rules to make these changes work for their benefit. Linear, more traditional approaches to doing life and expressing oneself are becoming less popular as society is changing. Through all these changes there is a stronger sense of freedom and it’s showing itself in...Continue Reading

The South African youth are on a journey of defining themselves and being unapologetically true in how they express themselves. This is true when it comes to their belief systems, their bodies, their hair and pursuing their interests. Everything is becoming about expressing who they are more truthfully. While stretch marks for example bring embarrassment...Continue Reading

Promotional clothes and accessories have been seen as uncool but it’s made it’s way into the consumer’s fashion choices. The way in which it has done this has been through creative twists by big fashion retailers and fashion entrepreneurs alike. Brands like Castle, Coca Cola and Red Bull have made wearable products that bear their...Continue Reading