Denim is classic but this year we are seeing it in a more creative light. People are wearing denim now not just because it is cool or synonymous with a classic brand like LEVIS but because of the spirit of denim. It’s the go to look for several occasions whether the one wearing it is...Continue Reading

Suits when it comes to men’s fashion has for the most part in our market been traditionally minimal and predictable. It’s a staple in a man’s wardrobe and not much finesse is needed for it to look good. The men wearing the suits however are becoming less traditional and predictable. Men are no longer throwing...Continue Reading

As the gender gap further closes in men are becoming even more interested in taking care of their appearances. These men feel good when they look good which means there is an increased love for shopping and a strong desire for an active and healthy lifestyle. A fresh style is breaking through as a result....Continue Reading

With all the changes happening in society people are increasingly bending the rules to make these changes work for their benefit. Linear, more traditional approaches to doing life and expressing oneself are becoming less popular as society is changing. Through all these changes there is a stronger sense of freedom and it’s showing itself in...Continue Reading

The South African youth are on a journey of defining themselves and being unapologetically true in how they express themselves. This is true when it comes to their belief systems, their bodies, their hair and pursuing their interests. Everything is becoming about expressing who they are more truthfully. While stretch marks for example bring embarrassment...Continue Reading

Promotional clothes and accessories have been seen as uncool but it’s made it’s way into the consumer’s fashion choices. The way in which it has done this has been through creative twists by big fashion retailers and fashion entrepreneurs alike. Brands like Castle, Coca Cola and Red Bull have made wearable products that bear their...Continue Reading

Jidenna, American music artist, was influential in the bearded-look movement. It started to explode back in 2015 when his hit song “Classic Man” was released. It has become an anthem even to this day because bearded men are turning out to be the new “classic”. A bearded French man who I had asked why he...Continue Reading

The latest surge of co-ordinated items make it effortless for consumers to dress up for a day or night out. Matching tops and bottoms have not only been seen at several fashion retailers but also by fashion start-ups and on people that take particular pride in getting dressed up and looking stylish.   Having looks...Continue Reading

Free monthly trend report download: The July/August edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it...Continue Reading

The African Economic Outlook states that Africa has the youngest population in the world. That the number of young people in Africa would double by 2045. This means that the continent’s will have a strong labour force making it the largest in the world, surpassing China and India. The African youth is not only growing, but...Continue Reading