The African Economic Outlook states that Africa has the youngest population in the world and that the number of young people in Africa would double by 2045. This means that the continent will have a stronger labour force making it the largest in the world, surpassing China and India. The African youth is not only...Continue Reading

Through digital progression people are able to express emotions easily. It sometimes takes literally one emoticon. The ease of expressing oneself through a simple symbol has become common. Especially on social media. Sometimes people don’t know what to say but they know which emoticon to use. If used intentionally that single emoticon can express volumes....Continue Reading

Free monthly trend report download: The April edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it...Continue Reading

Gender equality. Race equality. Human dignity. It is our Constitutional Right. Through fashion, a highly expressive form we use from day to day. Providing the perfect fabric to stand for this right. While this is a right, it is not always adhered to in transformational ways. However Sexism still exists. Consider the pay gap between men...Continue Reading

Story-telling is endless. Telling stories through fabric is an opportunity for brands to take advantage of the places they source these fabrics from. At the Design Indaba this year we saw how fabric can be used as a medium for telling a story. As a brand’s fabrics come from different places it is a great...Continue Reading

The youth culture enjoys dressing up. These occasions usually happen on the weekend when they go out. It involves choosing their nicest outfit, listening to music while getting ready, taking their time to look their best in hopes that when they go out, they will have a thoroughly-enjoyable time. It’s all about fun and enjoyment...Continue Reading

People don’t care whether you work out or not. Wearing athletic inspired clothing as everyday wear is one of if not the biggest fashion trends right now that has no signs of slowing down. A healthy lifestyle is desired by many but not always achievable in the consumer’s busy lifestyle. So by wearing a sportswear...Continue Reading

It’s a time of festivals. The youth have an insatiable desire to be out, roaming freely with friends and strangers. Enjoying music with thousands of other people is their way of wanting to feel free and to experience. As a clothing brand these are two attributes you should consider in clothing design and or communication to...Continue Reading

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In terms of fashion 2017 is the year for show and tell. Video is that medium that really shows clothing for what it is. If the item is fringe or has some sort of detail that shows movement video in particular really displays the quality of the item well. Seeing how a garment moves and...Continue Reading