Much of the Braamfontein (Braam) youth come from homes with traditional values. When they leave their homes they are their own person and you would have no idea that they were raised with such traditional values. These values even extend onto fashion and how they were supposed to present themselves. It is quite apparent that...Continue Reading

Free monthly trend report download: The June edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it...Continue Reading

Advertising campaigns are fast moving to become in line with what the consumer prefers. Communicating better so that their campaigns will resonate better to the audience, that it is targeted towards. Gone are the times where communication is what the brand wants to portray but rather be real. Having authenticy to the consumer is the...Continue Reading

The importance of mobility and the ability to commute easily, should never be underestimated. As factors in assisting South African youth gain employment and take their ultimate places in a market-driven economy, says Datsun South Africa. With the focus this month on South Africa’s youth, it is important to consider their role in society and...Continue Reading

Yeezy’s season 3 (Kanye West’s clothing collection) isn’t his most recent collection, however the finishes that were seen in it are very current. These finishes were rough around the edges but they work, especially amongst young people. Often people give away items with holes in it but the youth are increasingly wearing clothes that would...Continue Reading

Recently I have observed how young women are choosing not to buy clothes for their night out. Instead they are making a design specifically for the occasion. On their own! Young people continue to set themselves apart in what they wear – design-it-yourself is more than just updating old items in the usual YouTube tutorial...Continue Reading

Free monthly trend report download: The May edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it...Continue Reading

I seek to observe the fashion industry and do research that either denies or reinforces what is happening. Lately I see blue, lots of it. I think it is reflecting the times in quite a meaningful way. I have noticed that the consumer is wearing the colour more and is increasingly being attracted to scenery...Continue Reading

The African Economic Outlook states that Africa has the youngest population in the world and that the number of young people in Africa would double by 2045. This means that the continent will have a stronger labour force making it the largest in the world, surpassing China and India. The African youth is not only...Continue Reading

Through digital progression people are able to express emotions easily. It sometimes takes literally one emoticon. The ease of expressing oneself through a simple symbol has become common. Especially on social media. Sometimes people don’t know what to say but they know which emoticon to use. If used intentionally that single emoticon can express volumes....Continue Reading