Ubuntu is the connected African spirit. It is the spirit of togetherness and people living with the ability to make positive change for one another. Being one of the most fundamental sentiment of our society. It is not even something one thinks about or considers but something that is deeply entrenched in the DNA of every African’s...Continue Reading
In one of the most liberal parts of the world, Hollywood, female actresses still earn less than male actors. Hollywood lives by an entirely different set of rules to South Africa. They are more liberal in their thinking. However in both places the standard is the same – women earn less. This shows that regardless of...Continue Reading
The ever constant shift in lifestyle creates new experiences. These new experiences in turn redefine and create a new perspective to what success currently is now, compared to what it was. Materials and showing off was the common belief of new success amongst the emerging black market. However that is not true anymore, black diamond...Continue Reading
The township has long been seen as the residential or geographic habitat for the middle to lower income earners. In fact it has gone as far as the level of education and modernism to be significantly low in the township. Yes to an extent some of this still proves true. However there has been a...Continue Reading
The importance of making a connection between people is almost indescribable. Please note that it’s not just about creating a relationship between one another. For the youth right now it’s about being heard. At the South African fashion week 2017, I was fortunate enough to chat too celebrities, photographers, designers and normal fashion lovers. Almost...Continue Reading
Africa is a creative continent. It is a quality we can own through fashion, art and music to take our local designs, creations and sounds to the world. Glocal. The mix between global and local. While many people are comfortable and supportive in going 100% local. While trusting brands within our country to supply them...Continue Reading
A consumer wants to leave a piece of themselves in a place, especially if it’s a unique place, often somewhere they don’t see everyday. You still find that young people like writing all sorts of things behind bathroom doors while some prefer to engrave their names on rocks, trees or write on desks. These things...Continue Reading
Story-telling is endless. Telling stories through fabric is an opportunity for brands to take advantage of the places they source these fabrics from. At the Design Indaba this year we saw how fabric can be used as a medium for telling a story. As a brand’s fabrics come from different places it is a great...Continue Reading
Free March trend report download: The Design Indaba edition. This month our TrendER Insight’s analysts attended the Design Indaba conference in Cape Town. Bringing you the best of creative innovation and insights showcased from around the world. At the end of each month, expect our trend analysts to compile a highlight of trends uncovered in...Continue Reading
Consumer’s want some colour in their lives. When they go to Cape Town it’s a must to visit the colourful residential area of Bo-Kaap. Colour can stimulate very positive feelings and when a consumer is surrounded by bright colours they almost immediately feel uplifted. This month we at TrendER went to see what all the...Continue Reading
