Nature is inspiring many industries. People are eating more natural foods, wearing their hair natural, wearing no make-up and increasingly looking for escapes nearer-to-nature. Nature is having an impact on how consumer express themselves, where they go, what they eat, wear and how they present themselves to the world.     People believe that using...Continue Reading

The cellphone or iPad/tablet (in some cases) is a part of the consumer. It contains their connections, loved ones, their special moments, inspirations and aspirations. It is a treasure that holds what they will one day have and is basically a tool to live out their dreams. Considering this attachment to digital there has been a...Continue Reading

Gender equality. Race equality. Human dignity. It is our Constitutional Right. Through fashion, a highly expressive form we use from day to day. Providing the perfect fabric to stand for this right. While this is a right, it is not always adhered to in transformational ways. However Sexism still exists. Consider the pay gap between men...Continue Reading

If you look at the menus of restaurants, be it their drinks or food most options are packed with sugar. Unless it’s a salad which isn’t the most satisfying meal option at times and there’s only so much salad you can have in a week. There is a huge opportunity and need for restaurants and...Continue Reading

The importance of making a connection between people is almost indescribable. Please note that it’s not just about creating a relationship between one another. For the youth right now it’s about being heard. At the South African fashion week 2017, I was fortunate enough to chat too celebrities, photographers, designers and normal fashion lovers. Almost...Continue Reading

Africa is a creative continent. It is a quality we can own through fashion, art and music to take our local designs, creations and sounds to the world. Glocal. The mix between global and local. While many people are comfortable and supportive in going 100% local. While trusting brands within our country to supply them...Continue Reading

A consumer wants to leave a piece of themselves in a place, especially if it’s a unique place, often somewhere they don’t see everyday. You still find that young people like writing all sorts of things behind bathroom doors while some prefer to engrave their names on rocks, trees or write on desks. These things...Continue Reading

Story-telling is endless. Telling stories through fabric is an opportunity for brands to take advantage of the places they source these fabrics from. At the Design Indaba this year we saw how fabric can be used as a medium for telling a story. As a brand’s fabrics come from different places it is a great...Continue Reading

Free March trend report download: The Design Indaba edition. This month our TrendER Insight’s analysts attended the Design Indaba conference in Cape Town. Bringing you the best of creative innovation and insights showcased from around the world. At the end of each month, expect our trend analysts to compile a highlight of trends uncovered in...Continue Reading

Consumer’s want some colour in their lives. When they go to Cape Town it’s a must to visit the colourful residential area of Bo-Kaap. Colour can stimulate very positive feelings and when a consumer is surrounded by bright colours they almost immediately feel uplifted. This month we at TrendER went to see what all the...Continue Reading