Paint is a tool to creating truly unique and memorable pieces of clothing. It is expressive and could illustrate anything. By painting one’s clothes you give them a medium to tell a story, to share something and to say something about themselves. We live in a very expressive time, where now more than ever people...Continue Reading

The pace of new technology and new trends is so fast its leaving many nostalgic. Purchasing vintage clothes goes well with nostalgia and the longing for simpler days. With the speed of mass production there are new product drops every week. People are becoming aware of this as an injustice. As before they could fully enjoy...Continue Reading

The outfit of the night is a spin off from the highly popular #ootd that has been used on Instagram over and over. Brands have caught on to the #ootd by getting consumers to share their daily style inspiration with them using brand specific hashtags such as #mrpmystyle which is basically #ootd inspired posts. #ootn...Continue Reading

Women are at the forefront of 2017. With women’s marches happening across the world and the youth of South Africa feeling empowered to be a woman or embrace the feminine it is a great time for brands to really rally up and put a spotlight on women because social media is already doing it. Through...Continue Reading

You don’t need to have a door mat outside your store that says “welcome” but there are ways of making a store exhibit a vibe that makes people feel comfortable and feel a sense of belonging. There’s a bonding and connection that takes place when you feel like a store is a place you can chill...Continue Reading

We live in a sick world. Hospitals are one of the most frequented places with people on all sorts of medications for all sorts of conditions. Depending on the individual, their experiences, history, condition and needs they may need to take more than one medication daily which can become quite a stress which is a...Continue Reading

You know what makes millenials feel super uncomfortable? Overcrowded stores and malls. How store assistants act like they can’t afford to shop for clothes or treat them like thieves by keeping too close an eye on them. I know I’m not the only one who’s ever felt that way as a teenager because I got...Continue Reading

As the world continues to modernise so the hem line rises. In the 60s the mini skirt was it! With the youth in revolt and striving to carve a more liberated path, they took a risk by putting themselves more out there with their clothing choices and behaviour. Since then each decade has progressed in...Continue Reading

For every 10 people that view Africa as a lost cause and want to make the jump to another continent, there are another 10 people that are filled with African optimism. Who are seeking to change the perception of Africa from a negative to a positive one. You will find this attitude most commonly among...Continue Reading

  Fashion Week Johannesburg is no longer a fulfilling experience. To some it may seem like a superficial occasion but to fashion lovers it’s a huge part of their life and something to celebrate. This year many people have found nothing much worth celebrating at the Fashion Weeks that took place in Joburg. This is...Continue Reading