It is summer in the Northern hemisphere. An attractive time for South African’s to go out and tour much warmer parts of the world especially Europe. Travel is the opportunity to change perceptions of what South Africa is like. From a South African consumers perspective, it provides the opportunity for people to compare their quality of...Continue Reading

TrendER Insights has now expanded focus group services to our international clients, who want to gain access into the South African market. Advancing traditional focus group sessions into a modern virtual technological experience. No matter where you are in the world, TrendER Insights brings you live focus group sessions. Now you no longer have to...Continue Reading

In the recent past, you where either considered an outside or indoor fitness person. With indoor fitness mainly associated with regular big brand gyms, where one gained a gym membership to have access to the fitness machinery provided in these facilities. For the mass market and society it meant two things: 1) Less access to...Continue Reading

The African Economic Outlook states that Africa has the youngest population in the world. That the number of young people in Africa would double by 2045. This means that the continent’s will have a strong labour force making it the largest in the world, surpassing China and India. The African youth is not only growing, but...Continue Reading

Free download. We wanted to go out and get the real truth. About what consumers think and feel towards online shopping. Report objectives: To hear first hand how consumers feel towards the act of shopping online versus shopping in a store To understand their preferences when it comes to shopping To understand where they find...Continue Reading

In the past, career choices have been so limited. Few ever achieved their wildest dreams when it comes to career path. People are vastly stuck in jobs they hate. While it can be unavoidable, in their free time they still encourage themselves to do things that they really enjoy – if the job they dislike...Continue Reading

The joys of having the means to buy all that you desire. It most often requires a bigger bag. The consumer’s bag holds all the things they hold dear or necessary. In essence while the consumer’s bag may be small, large or anything in between it is about the attitude attached to these accessories. Or the...Continue Reading

While people enjoy checking in to the locations that they are at. Feeling the need to share the places that they go to with friends, family and colleagues. However there is a unique crowd that prefers to keep their gems a secret. With growing numbers of entertainment spots that people keep to themselves. No these...Continue Reading

Much of the Braamfontein (Braam) youth come from homes with traditional values. When they leave their homes they are their own person and you would have no idea that they were raised with such traditional values. These values even extend onto fashion and how they were supposed to present themselves. It is quite apparent that...Continue Reading

You must know people that made the big move to Joburg this year. Moving is big. It’s brave. There is a confidence about anyone who takes the leap into the oceanless, stressful and fast city that is Johannesburg. Confidence is a must in the city to survive and thrive here. The city isn’t for everyone...Continue Reading