Having eaten at Burger King recently I noticed how consumers take full advantage of the bottomless soft drinks offering. I mean how nice! I myself had a “feel good” perception towards the generosity in their offering and eagerly filled up just one more time before leaving the fast food restaurant. I walked out feeling really...Continue Reading

Recently I have observed how young women are choosing not to buy clothes for their night out. Instead they are making a design specifically for the occasion. On their own! Young people continue to set themselves apart in what they wear – design-it-yourself is more than just updating old items in the usual YouTube tutorial...Continue Reading

African portraiture is about using technology to change perceptions. Photography and sharing platforms like Tumblr and Instagram are becoming increasingly accessed by young African’s. These tools are being used to celebrate the beauty of African people and their culture. We are accustomed to being looking down upon as a continent so technology and creative individuals...Continue Reading

Ubuntu is the connected African spirit. It is the spirit of togetherness and people living with the ability to make positive change for one another. Being one of the most fundamental sentiment of our society. It is not even something one thinks about or considers but something that is deeply entrenched in the DNA of every African’s...Continue Reading

In one of the most liberal parts of the world, Hollywood, female actresses still earn less than male actors. Hollywood lives by an entirely different set of rules to South Africa. They are more liberal in their thinking. However in both places the standard is the same – women earn less. This shows that regardless of...Continue Reading

Many enjoy a hearty meal portion every now and then. Especially on special occasions. It’s for that very reason that the consumer’s meals become more moderately sized when it isn’t a special occasion. The consumer’s appetite is becoming more moderate. They are watching what they eat and how much they eat. Smaller plates allow the...Continue Reading

A practice commonly used in developed nations has reached our local travel culture. This has taken a step further to using Uber and Taxify applications to catch a ride to work or from the club. Mobility sharing has exceeded beyond catching a lift with a friend or colleague. With the introduction of digital applications, where...Continue Reading

Through digital progression people are able to express emotions easily. It sometimes takes literally one emoticon. The ease of expressing oneself through a simple symbol has become common. Especially on social media. Sometimes people don’t know what to say but they know which emoticon to use. If used intentionally that single emoticon can express volumes....Continue Reading

Nature is inspiring many industries. People are eating more natural foods, wearing their hair natural, wearing no make-up and increasingly looking for escapes nearer-to-nature. Nature is having an impact on how consumer express themselves, where they go, what they eat, wear and how they present themselves to the world.     People believe that using...Continue Reading

The cellphone or iPad/tablet (in some cases) is a part of the consumer. It contains their connections, loved ones, their special moments, inspirations and aspirations. It is a treasure that holds what they will one day have and is basically a tool to live out their dreams. Considering this attachment to digital there has been a...Continue Reading