Gone are the days when the prerogative to produce a product\service sat with producer only. Consumers have an urge to have their personal stamp or rather touch on any product they consumer. We can, in this way, dub this the age of the prosumer, where both the producer and consumer are both involved in the...Continue Reading
TrendER defines what beauty really means to women. We visit our beauty trend report to bring you this insight. The human insight: What beauty really means is – – A woman’s need to express her positive self – Both inner and outer beauty are codependent; the one cannot exist without the other. Firstly: Women to...Continue Reading
In such beard-appreciating times, there has to be effort made to make shaving great again. Especially when there isn’t a lot of education around shaving. Leaving men with bumps, rashes and scars. It serves them better to just let it grow out. Don’t let the growing out of the beard fool you though. This doesn’t...Continue Reading
While old beauty standards have been quite destructive, for the most part, the emerging beauty ideals are empowering. It’s a gift truly, we are living in a very empowering and connected time. People are feeding off each other more than ever before. Who and what do we have to thank for that? I would...Continue Reading
Beauty is known to be associated with intense ideals that undermine the normal imperfections most skin goes through. Being the discriminator of what’s acceptable, from what’s not. Driving people crazy. With people still experiencing these natural imperfections there is less obsession about doing away with them. More people are approaching them with more openness and...Continue Reading
The fashion industry is often influenced by films and sometimes the other way around. Blockbuster films with cult followings tend to make the biggest impact on fashion. Leaving people inspired to translate the style they saw in a film onto their own bodies. The festival season is synonymous with edgy fashion and new styles. From a...Continue Reading
Clothing styles have been changing at a rapid pace. Just like clothing, hair isn’t staying the same. People have held many reservations towards hair but no longer, is it just seen as a crown that needs to be maintained. Now it’s a crown that is synonymous with change. It’s becoming more about expression and transformation....Continue Reading
Africans have taken a much larger interest into the way their hair looks. Short or long term woman enjoy the attention they receive from unique hair styles. For centuries “standard” colors were deemed for African people, such as the shades of browns and black. The market has opened significanlty in other countries and now frequently produces...Continue Reading
On the edge of ever-evolving makeup trends the natural movement is making a cross-over into the beauty and cosmetics industry. While there are many who favour a bare face (think Alicia Keyes) who hold basic values when it comes to beauty. There are still consumers who see putting makeup on as taking pride in their...Continue Reading
Skin is one of the more important parts of the body in both a woman and man’s life. In an age of endless events and documenting these events for everyone to see, beauty is valuable. While there is a movement towards being confident and comfortable in your own skin (supporting a no-makeup look or more...Continue Reading
