The township has long been seen as the residential or geographic habitat for the middle to lower income earners. In fact it has gone as far as the level of education and modernism to be significantly low in the township. Yes to an extent some of this still proves true, however there has been a...Continue Reading
What is Ekhaya? Most black youth from townships, small towns and rural ares come into different south African cities to find professional work. Ekhaya is the term referred to, where one comes from and was was born. Many young black people are having more traveling experiences than ever before. At first one travelled Ekhaya (home)...Continue Reading
The mass market has been what most brands are targeting of recent. With the emerging middle class it is not suprising and a good strategy for any brand that needs growth in South Africa at the moment. Aspirations however have levels – and those levels are what consumers connect or disconnect to. Relevance defined as...Continue Reading
High value product consumers do not necessarily mean that they can afford the products or services, but rather this is a symbol of regocnition and respect from one’s peers. People will often go out of thier way no matter how little they have to be able to show that they are doing well in life...Continue Reading
Stokvel as we define it is a the effort by a group of people who collectively save money, in a form of monthly contributions. This is mainly for various reasons and goals. However the one prominent stokvel effort at this time of the year is the bulk buying of groceries where members buy groceries in...Continue Reading
Environmental sustainability has always had a place in the mind of the consumer. It is becoming a more pertinent trend year-on-year and now it seems that it may have reached the tipping-point. To elaborate on this notion, it has always been acknowledged that environmentally-sustainable behaviour has always been important. However, now it has genuine claims...Continue Reading
People always associate nightlife and hitting the town as glamorous and as an experience. However, more and more individuals are now prioritizing the choice of staying at home rather than going out. This is known as ‘cocooning’. South African’s are choosing to entertain at home now rather and it is due to personal and financial...Continue Reading
The sole purpose of your business is to make a profit. Yet from the consumer’s point of view they are growing tired of other people and even businesses that just want money while lacking empathy. As people facing many challenges for whatever reasons they are still expressing themselves on social media. As they do this...Continue Reading
Women are often seen as the ‘nicer’ sex. However in these more recent times, we are seeing how they are valuing ambition more highly. After all considering the lack of care being shown by men. In the professional world as well as in relationships, women have no choice but to choose to take their power...Continue Reading
People are exposed to so much on social media and when they go out they are no doubt finding inspiration to be bolder in how they express themselves. They are overt with their relationships, sharing intimate moments for the world to see. In pop culture, music and fashion particularly reflects the happiness experienced in not...Continue Reading
