Watch survey video here: Respondents highlighted that society does not recognise the successful Black man by his individual merits, hard work and passion; but believes that their success was enabled by another or a result of criminal activity. A typical modern successful man is still not given the credit that they deserve but instead have...Continue Reading
Understanding the dynamics of our emerging market South African is an emerging market and therefore means that we need to understand that it is a constantly evolving market. New opportunities create new experiences, these new experiences create new lifestyle habits and therefore you are dealing with an ever changing consumer mindset as the country progresses....Continue Reading
Is how women make themselves beautiful influenced by what people say (external opinions) or is it something that comes from within (Inner beauty)? Majority (67%) believe their look is something derived from within. They believe in themselves and take pride in who they are. They believe one must convince themselves first before anyone else does....Continue Reading
Watch latest video survey: TrendER Insights’ trend analysts took to the streets to get a sense of how consumers feel about the increasing shift of banking from brick an mortar branches to an online platform. The benefit of convenience still is the big contributor towards the online shift, and security the biggest concern. However it...Continue Reading
A Deeper Look into what an Insight Is – The Brand Truth In recapping part 1 of my 2 part discussion about unlocking the human truth behind the trend, we need to always stay cognizant of the fact that consumers are actually human beings. Therefore their motivations, lifestyles, attitudes and even buying behaviours stem from...Continue Reading
Shorter videos means more sharing! Adoption of apps such as Vine and Instagram that allow users to share just seconds of video experiences online, are changing the way people consume online video sharing. An increase in more video sharing will be the result, as less data will be required to upload and share video content....Continue Reading
The Importance of Consumer Insights First and foremost, it is imperative to understand what an insight is and not confuse it with an observation or a trend. Following a certain pattern, habit or having a way of doing things at a particular time or place does not constitute as an insight but rather as a...Continue Reading
Expect more product placements in South African music videos and songs! Product placements within music videos is not a new concept in South Africa, however not a lot of artists in South Africa previously were aware of this as a potential second income stream. Music artists particularly in the South African Hip Hop category are...Continue Reading
2015 Video Survey Report TrendER Insights went to the streets to find out how consumers felt about Valentine’s Day, what the day means to them, the role of brands on this day of love and how advertising influences their purchase behavior with regards to Valentine’s Day. Consumers agreed with the statement that advertising does indeed...Continue Reading
More convergence of service, retail and manufacturer brands. Consumers can now buy a cellphone, TV set or game console from a bank. Consumers can also send and withdraw money from a retail store. Manufacturers such as the automotive brands, are giving more consumers the opportunity to drive their cars for product experience before purchasing. In...Continue Reading
