Fashion Week Johannesburg is no longer a fulfilling experience. To some it may seem like a superficial occasion but to fashion lovers it’s a huge part of their life and something to celebrate. This year many people have found nothing much worth celebrating at the Fashion Weeks that took place in Joburg. This is...Continue Reading
The gyms are full of all kinds of people trying to improve their wellness in this health obsessed time. The markets that offer exercise as a product, to fitness clothing or health enriching experiences are growing and coining it. Considering the consumers deep desire for experiences today the gym experience is just not enough. There...Continue Reading
Don’t you wish you could just freeze time? With moments of celebration or joy being as fleeting as they are, video technology and social media are giving these moments prolonged life. With celebrities, sportsmen and basically anybody who has a moment they find cool, joyful, funny or just plain-down-worthy of sharing they get their friends...Continue Reading
Download the free report. The connection between Gen Z and flowers Flowers signify freedom, a carefreeness towards life and unconcern with materialism. Natures inspiration is not only a trend that can only happen in the real world, but has a massive movement on social media as well. Download free reportContinue Reading
Fitness activities have been something that people used to do in isolation. However that has all changed as fitness is becoming more and more of a social activity more than ever before. Wearable technology that tracks activity such as as Fitbit and applications such as the Nike + app have allowed for fitness to be...Continue Reading
The age of transparency is becoming more apparent each day as consumers hold brands to be more accountable for the health benefits or lack off in their products. What this means is that the South African consumer has become more health conscious and looking towards healthier lifestyle habits and diet. However this does not mean...Continue Reading
Free report download. The township has long been seen as the residential or geographic habitat for the middle to lower income earners. In fact it has gone as far as the level of education and modernism to be significantly low in the township. Yes to an extent some of this still proves true, however there...Continue Reading
If the youth are the market who invest a decent amount of their time and energy into discovering fashion and purchasing it then just exactly how much are they willing to pay for it? The price they are willing to pay particularly relates to up and coming local designers. This is something I have established...Continue Reading
While some people have adopted the wearable technology movement there is another movement taking place, this movement is wearable art. This is a collaboration between artistic thinkers who visualize and come up with illustrations that are then strategically translated onto garments and accessories by visionaries who believe it will sell. It is relevant aesthetically for...Continue Reading
Lately men seem to embrace the tricky trend that has had women working their abs off, the crop top. Boys in crop tops is now a thing. According to social media, the risqué menswear trend has taken off. Menswear fashion designers have already introduced the shrunken shirt look over the past five years during men’s...Continue Reading
