Food is one of those things everybody loves but those who cook particularly looks ideas on what to make to excite the tastebuds of those they are cooking for. Think about what you have been eating over the passed month. Quite predictable to the point the activity of eating becomes quite mundane.
The sensation of taste is coming to the forefront with increased focus on the enjoyment of life’s simple pleasures, such as food.
Consumers not only enjoy eating their food, they enjoy taking pictures of it and sharing it on social media especially if the food presented to them doesn’t just taste good but looks good and is served in a way that doesn’t just get their taste buds going but their eyes too.
It is not just about how good food tastes, the way it looks plays an important role in today’s consumer’s food choices. People want to eat appealing meals that are Instagrammable.
It’s like dressing food up. Yes people are aware that food goes through inedible processes for photography and advertising purposes but that is not what is meant by a tasty sight.
The benchmark for food in 2017 is it must taste as good as possible and look good as possible. Brands that sell food can dress their food up and bring smiles to those who eat its faces as they happily capture away and those that sell products to consumers that still need to go through a process before consuming can add suggestion strips to products that give advice to consumers on how to prepare their food in ways that are more appealing and picture worthy.
Article by Gabrielle Mixon
TrendER Insights’ Fashion Researcher, Communicator & Trend Analyst