For every 10 people that view Africa as a lost cause and want to make the jump to another continent, there are another 10 people that are filled with African optimism. Who are seeking to change the perception of Africa from a negative to a positive one.
You will find this attitude most commonly among the youth who are empowered and have the entrepreneurial vision to be apart of growing the African economy.
They have received training and education at top universities and have used the power of social media and global networks over the internet to stay informed. To build their knowledge and themselves in such a way that they can refine their skills and offerings in a globally competitive way.
Our continent has suffered many injustices and to this day has its downfalls. It is the resilient and creative spirit found in the youth of African countries that are finding inspiration in the places they grew up. From the people who raised them and the culture that has shaped them to sculpt unique African inventions and designs. Painting our continent in unique shades that set us apart from the rest of the world.
The youth are becoming less interested in being a carbon copy of the Westernised world but are focusing on staying true to their African roots.
There is no better time to be an African. Which is in alignment with the current views and attitudes of the African youth who are embracing what makes them truly African.
It is about communicating and encouraging our citizens to own their heritage and to take it out in to the world. Made Well in Africa is gaining momentum to compete globally in industries such as advertising, fashion, art, music, sport as well as investments and finance.
Article by Gabrielle Mixon
TrendER Insights’ Fashion Researcher, Communicator & Trend Analyst