We live in a sick world. Hospitals are one of the most frequented places with people on all sorts of medications for all sorts of conditions. Depending on the individual, their experiences, history, condition and needs they may need to take more than one medication daily which can become quite a stress which is a health problem in itself.
Negative emotions like stress that are not positively channeled can result in making the consumer even more sick.
The consumer is looking to feel ease in all areas of their life. Health, however, is a big one because forgetting to take medication, mixing up medication or just being inconsistent when one is too busy and seeing to other demands of their personal life leave them feeling drained and stressed. These little health mess-ups effect the overall wellness of the individual which effects their work, their social behavior and overall quality of enjoying each day.
Speaking to the emotions of the consumer concerning health needs and creating a feeling of ease with medication will allow them to enjoy whatever they are doing to the fullest.
Article by Gabrielle Mixon
TrendER Insights’ Fashion Researcher, Communicator & Trend Analyst