In this tough economic time its all about value. The cost of experiences, going out and shopping is increasing and in many cases one’s income is not doing the same. Which leaves the young consumer having to choose between a worthwhile experience or a new t-shirt for example. An experience offers so much value to...Continue Reading
You know what makes millenials feel super uncomfortable? Overcrowded stores and malls. How store assistants act like they can’t afford to shop for clothes or treat them like thieves by keeping too close an eye on them. I know I’m not the only one who’s ever felt that way as a teenager because I got...Continue Reading
Don’t you wish you could just freeze time? With moments of celebration or joy being as fleeting as they are, video technology and social media are giving these moments prolonged life. With celebrities, sportsmen and basically anybody who has a moment they find cool, joyful, funny or just plain-down-worthy of sharing they get their friends...Continue Reading
Download the free report. The connection between Gen Z and flowers Flowers signify freedom, a carefreeness towards life and unconcern with materialism. Natures inspiration is not only a trend that can only happen in the real world, but has a massive movement on social media as well. Download free reportContinue Reading
Free report download. The township has long been seen as the residential or geographic habitat for the middle to lower income earners. In fact it has gone as far as the level of education and modernism to be significantly low in the township. Yes to an extent some of this still proves true, however there...Continue Reading
Africa is the second-fastest mobile adoption market in the world with almost a billion mobile phone subscribers. In South Africa, 50% of active mobile phones are smartphone devices. With this, advertisers now struggle to keep pace with the unrelenting state of flux of the local and global media landscape and the increasingly fragmented and highly...Continue Reading
ALL THE WINNERS ANNOUNCED FOR LOERIES® AFRICA AND MIDDLE EAST Eight Grand Prix winners awarded this year with Nando’s the big winner Loeries® Creative Week™ Durban 2016 drew to a close tonight (Sunday 21 August 2016) at the Durban International Convention Centre with a raft of awards honouring the best creative work in the Africa...Continue Reading
Unilever once again made their mark at the 2016 MMA SMARTIES Awards. The awards programme is the only one of its kind created specifically to recognise the best-in-class mobile marketing campaigns from around the world. Unilever scooped eight awards including two Gold Awards in the Mobile Website Category for the OMO Fast Kids interactive online...Continue Reading
We are so caught up in the name consumer that we only see people through the lens of goods and services. A consumer is defined as a person who purchases goods and services for personal use. The big question is when those people are not purchasing goods and services then what are they up to?...Continue Reading
