The township has long been seen as the residential or geographic habitat for the middle to lower income earners. In fact it has gone as far as the level of education and modernism to be significantly low in the township. Yes to an extent some of this still proves true. However there has been a significant change in what was then seen as a typical township dweller to the modern township dweller.

Township 2 Trender Insights

The township represents a unique lifestyle, norms and habits that even if one can afford to live in an upmarket suburb, they still will prefer to live in the township.
Township 3Trender Insights

 

It is that sense of togetherness and human spirit that a township provides as there is much more interaction amongst neighbours and the community in a township than other areas. Kids get to play together interact and learn from each other, they are more free to go outside and play.

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Mogorosi Mashilo
Founder and Trend Analyst at TrendER Insights. Mogorosi's passion lies in unearthing consumer insights that will help brands build more meaningful relationships with their consumers. Email: mogorosi@trender.co.za

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