We, as communication strategists, often get drowned by our own jargon, statistics, consumer mapping and landscapes that we forget that the very essence of being an effective communication strategist is to bring in a consumer’s perspective to the advertising agency. Our purpose is to find effective ways in which to create the right positioning platform...Continue Reading

McCANN Johannesburg continues to add value to the quality of work in advertising by helping students gain exposure as well as feedback from the country’s top creative directors on their portfolios in order to improve. This year was yet another successful portfolio night from McCANN Johannesburg hosted at the Vega School of Brand Leadership. www.mccann.co.za...Continue Reading

The term “Glocal” has been a buzz word in the marketing world for some time. A combination of the words “Global” and “Local”, used to describe global brands entering new markets by using local societal norms to gain relevance and resonance with the new consumers in these communities, in order to attain brand success within...Continue Reading

Our research approach and reporting is always done from the consumer’s  point of view Your Brand Current brand perceptions Opinions on your current Advertising campaigns Services/products Your Competitors Consumers opinions and perceptions about your competitors Image Advertising Services/products Your Category Consumers perceptions on the category communication as a whole compared to other categories Mail: mogorosi@trender.co.zaContinue Reading

TrendER Insights went out to the streets of Johannesburg to interview local South African individuals to find out their views and opinions with regards to the state of TV commercials in South Africa. South Africans feel that the nature and quality of South African commercials has come a long way and the standard is becoming...Continue Reading

Click here  To Download your free copy of the South Africa Commuter Trend Report TrendER unlocks insights and key drivers affecting commuter shopping behaviour in the winter season.Continue Reading

Is how women make themselves beautiful influenced by what people say (external opinions) or is it something that comes from within (Inner beauty)? Majority (67%) believe their look is something derived from within. They believe in themselves and take pride in who they are. They believe one must convince themselves first before anyone else does....Continue Reading

Watch latest video survey: TrendER Insights’ trend analysts took to the streets to get a sense of how consumers feel about the increasing shift of banking  from brick an mortar branches to an online platform. The benefit of convenience still is the big contributor towards the online shift, and security the biggest concern. However it...Continue Reading

A Deeper Look into what an Insight Is – The Brand Truth In recapping part 1 of my 2 part discussion about unlocking the human truth behind the trend, we need to always stay cognizant of the fact that consumers are actually human beings. Therefore their motivations, lifestyles, attitudes and even buying behaviours stem from...Continue Reading

Shorter videos means more sharing! Adoption of apps such as Vine and Instagram that allow users to share just seconds of video experiences online, are changing the way people consume online video sharing. An increase in more video sharing will be the result, as less data will be required to upload and share video content....Continue Reading