The Importance of Consumer Insights First and foremost, it is imperative to understand what an insight is and not confuse it with an observation or a trend. Following a certain pattern, habit or having a way of doing things at a particular time or place does not constitute as an insight but rather as a...Continue Reading

Expect more product placements in South African music videos and songs! Product placements within music videos is not a new concept in South Africa, however not a lot of artists in South Africa previously were aware of this as a potential second income stream. Music artists particularly in the South African Hip Hop category are...Continue Reading

All available for download. TrendER Insights is a South African consumer insights research agency. We follow trends and survey consumers to gain a deeper understanding behind the trends in our consumer environment. We uncover the human insight behind the trend, keep you updated with the consumer environment to help you better tailor your communication efforts ...Continue Reading

Just Released! Also Includes Video survey. Download report sample here: Sample TrendER_South Africa Women Beauty Trend Report 2015 It has been widely known that women define beauty in one of two ways; Internal and outer beauty. However, whether women relate to beauty as something from the inside or whether they see it as an outer...Continue Reading

There is a 3rd pillar beyond just their professional and personal lives when the youth define success… A career is no longer seen as the only way to succeed. No more is it just a balance between the personal and the work life, however there is a third pillar of entrepreneurship in the mix. It...Continue Reading

2015 Video Survey Report TrendER Insights went to the streets to find out how consumers felt about Valentine’s Day, what the day means to them, the role of brands on this day of love and how advertising influences their purchase behavior with regards to Valentine’s Day. Consumers agreed with the statement that advertising does indeed...Continue Reading

Click here  To Download your free copy of the report. TrendER Insights uncovers 5 South African consumer trends that will shape the landscape in 2015.  Continue Reading

Click here to download report The purpose of this report is to unlock insights behind current and upcoming beer trends into 2015. TrendER Insights examines key topics which consumers regard as important considerations within the beer category, mainly: Beer Occasions: It is a certain kind of social interaction that determines whether or not someone will...Continue Reading

Lions Super Rugby Team to become known as the Emirates Lions JOHANNESBURG, SOUTH AFRICA – 11 December 2014 – Emirates, a global connector of people and their passions, and the Lions, one of South Africa’s top rugby teams, today announced a five-year sponsorship agreement. The agreement will see Emirates become the title sponsor of the...Continue Reading

Recent fashion photo shoot produced for Vanichi magazine’s social platform promotion. Los Angeles-based photographer Viktorija Pashuta has created a Part II of her first viral photo series ‘What If Girls Were Internet Browsers‘. The new project is entitled ‘What If Guys Were Social Networks‘. It is a concept fashion photo shoot that pictorially answers the...Continue Reading