Fierce competition and cyber incidents rank as major new threats Top business risks for Africa and Middle East are appearing for the first time with macroeconomic developments, market developments and changes in legislation and regulation leading the way Globally Business interruption (BI) remains the top risk for fourth year in succession, with cyber-attacks, geo-political instability...Continue Reading
The continued influx of foreign brands entering the South African market such as H&M’s current arrival, means our South African consumer is becoming spoilt for choice day by day. This means that big local retail brands have to step up, as they no longer are seen as the benchmark anymore. Click here To download your...Continue Reading
A while ago, I came across a fantastic story called ‘Squidward’s Suicide’; a hauntingly realistic tale about an intern’s horrific experience with what can only be described as a very ‘off’ episode of Spongebob Squarepants. Squidward’s Suicide is a creepypasta: a scary story that floats around the web; getting pasted from forum to forum. Many...Continue Reading
Free download. TrendER Insights uncovers key South African consumer trends that will shape the landscape in 2016. Click here to downloadContinue Reading
The constant infrastructure growth and improvements within townships has resulted in a penetration increase of big retailers entering the township consumer market landscape. They are making their products and services even more accessible and even cheaper than the local spaza shop. Does this mean the era of the spaza shop as we know it is...Continue Reading
By combining the analysis of TrendER and the neuro studies of Brain Propaganda we’re taking marketing insight to the next level in South Africa. Neuromarketing is a new innovative form for market research. A new discipline which uses neuroscience technology, such as EEG (Electroencephalogram) or Eye-tracking, to see how the human brain responds to advertising...Continue Reading
Through our database, we take your products to your target market. We select a sample of people based on your target market criteria, send them your product samples and allow them to use it and give us feedback on them after a certain period depending on the product usage and applications. Essential part of getting...Continue Reading
This insight report explores two questions with regards to women and their beauty 1) Which physical attributes make you feel beautiful? 2) Which part would you change about yourself? Click here to access reportContinue Reading
Watch survey video here: Respondents highlighted that society does not recognise the successful Black man by his individual merits, hard work and passion; but believes that their success was enabled by another or a result of criminal activity. A typical modern successful man is still not given the credit that they deserve but instead have...Continue Reading
The first thing that comes to mind when we think “promotional give away” is branded T-shirts. However, that branding is usually not seen outside of the bathroom or bedroom, where the consumer will usually wear it.Most people do not regard promotional T-shirts as something that they will willingly wear out in public for a few...Continue Reading
