INSIGHT: THE SOUTH AFRICAN YOUTH HAVE RE-DEFINED THE MEANING OF SUCCESS!

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There is a 3rd pillar beyond just their professional and personal lives when the youth define success…

A career is no longer seen as the only way to succeed. No more is it just a balance between the personal and the work life, however there is a third pillar of entrepreneurship in the mix. It is becoming more common for South African youths to have a registered business.

The South African youth continues to take advantage of their other talents beyond just academic qualifications, turning these talents into business opportunities. More and more South African youths are relying less and less on the corporate environment as a definition for their success, and are integrating this with their other “hustle” on the side. We will continue to see new start up youth inspired brands such as headgears and street fashion labels for the youth, by the youth.

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About the author

Mogorosi Mashilo is a seasoned strategic planner with over 17 years of experience in the marketing and communications industry, having worked across both local and multinational brands. As the founder and strategic director of Trender, he brings a deeply analytical approach to uncovering consumer insights and translating them into impactful brand and communication strategies. His background in research and passion for understanding human behaviour enable him to craft insight-led solutions that drive relevance and resonance for brands. Known for his curiosity, strategic thinking, and commitment to continuous learning, Mogorosi is dedicated to pushing the boundaries of insight-driven work and shaping meaningful connections between brands and consumers in an ever-evolving market landscape.

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